26th March, 2019 , London
The Infosys ATP Partnership won under the category of ‘Best B2B Sponsorship’. The UK sponsorship awards has been a highlight in the sponsorship calendar for the last 25 years.
The category looks at the very best sponsorships which have helped a business organization or corporate entity reach out to business/public sector/governmental stakeholders businessmen/women and/or high net worth individuals.
Our category had some stiff competition from other finalists and numerous other popular global brands who entered including Accenture, Vodafone and Yokohoma.
Click here to read more about the awards from the night. Our winning entry can be viewed on page 14 of the award book.
1st July 2016
Infosys and ATP (The Association of Tennis Professionals) was recently awarded the 2016 European ISG Paragon award in the category, Imagination: Rewarding creativity and entrepreneurial spirit in helping organizations future-proof businesses and better serve customers.
The winners were announced on June 30 during an award ceremony in London that was a part of a gala event hosted by the Information Services Group (ISG), a leading technology insights, market intelligence and advisory services company that brought together industry leaders to celebrate excellence in outsourcing. The Paragon Awards™ program honors organizations for their innovative contributions to the continuing evolution of the outsourcing industry, emphasizing the importance of adopting new approaches in an ever-changing marketplace.
In September 2015, Infosys and ATP set out to reinvent the tennis experience and in the past nine months, the two organizations together have been able to wow the players, fans and now, the industry experts.
It all started with a simple question – What data do you have?
ATP had historical data from multiple sources, including match results, scores, chair umpire, Hawk-Eye and video. There was no single consolidated view of this data.
Leveraging this historic data to provide new and exciting insights to fans using Infosys Nia, ATP has been able to increase their fan engagement as well as traffic to the website. ATP has also been able to provide the media with much richer insights and analyses into the game, which directly influence fan experience as they consume tennis content on the TV, newspapers and the internet.
Key highlights of the partnership
To know more about how we’re Smashing Data and Acing Insights, click here.
Infosys-ATP marketing campaign strikes gold at the prestigious Masters of Marketing Awards held in London on October 4, 2016.
The Masters of Marketing celebrates and rewards true mastery in marketing, and recognizes efforts that combine creativity and innovation, to set new standards for the industry.
Our winning entry was ‘Infosys-ATP: Smashing Data, Acing Insights’.
Infosys was shortlisted for the category Sponsorship and Partner Marketing’, and edged out widely recognized brands to walk away with the award.
Since the initiation of the partnership with ATP in late 2015, the desire was to rebrand Infosys and create a unique identity for the organization on the global stage. This award brings to fruit this effort.
Spread over 62 tournaments in 31 countries across the world, tennis as a medium has offered Infosys an excellent stage to tell its technology story through sports.
The uniqueness of the partnership with ATP is that it enabled Infosys to engage tennis audiences by leveraging the capabilities of Infosys Nia to create content such as:
Infosys has been able to truly showcase its technology prowess in sports through its partnership with ATP. A testament to the impact we made can be found in the 27% spike in traffic to the ‘Stats’ section of the ATPWorldTour.com.
‘Strategic Technology Partnership’ presented by Aecus Innovation, an award-winning European consulting firm that recognizes businesses that use innovation to create value for their customers by doing things differently.
‘Next Generation Customer Experience’ presented by Constellation Research, a strategic advisory and futurist analyst firm based in Silicon Valley.
E4M awarded Infosys under the Best Sports Events/Activation category, in recognition of the exemplary experiential marketing done for the Infosys-ATP partnership.
Infosys received a Big Bang award for its corporate film on Infosys Information Platform – the smart analytics platform behind the Infosys-ATP magic.
Paul Writer, a firm that helps B2B organizations create mutually beneficial customer and prospect communities, awarded Infosys for its Excellence in IT Marketing, under the Channel/Partner Marketing category.