Infosys ATP: Awards and recognition

The winners were announced on June 30 during an award ceremony in London that was a part of a gala event hosted by the Information Services Group (ISG), a leading technology insights, market intelligence and advisory services company that brought together industry leaders to celebrate excellence in outsourcing. The Paragon Awards™ program honors organizations for their innovative contributions to the continuing evolution of the outsourcing industry, emphasizing the importance of adopting new approaches in an ever-changing marketplace.

The Journey so far:

In September 2015, Infosys and ATP set out to reinvent the tennis experience and in the past nine months, the two organizations together have been able to wow the players, fans and now, the industry experts.

It all started with a simple question – What data do you have?

ATP had historical data from multiple sources, including match results, scores, chair umpire, Hawk-Eye and video. There was no single consolidated view of this data.

Leveraging this historic data to provide new and exciting insights to fans using Infosys Nia, ATP has been able to increase their fan engagement as well as traffic to the website. ATP has also been able to provide the media with much richer insights and analyses into the game, which directly influence fan experience as they consume tennis content on the TV, newspapers and the internet.

Key highlights of the partnership

• Transforming the tennis experience for one billion tennis fans, over 2000 ATP Tour players, coaches, media, business CXOs and analysts
• Data-to-insights solution in 25 days for the Barclays ATP World Finals leveraging MANA for Data, with IIP studying 12 million data points
• Re-imagining tennis statistics and creating new ATP Stats Leaderboards^TM that measure the best-performing players in three key categories – serve, return and under pressure – as well as player ratings to reveal which ATP World Tour stars are the best in these crucial fields and how they stack up against their peers by studying 25 years of match data for every point played since 1991
• Predictive analytics by combining 52 weeks’ worth of metrics and slicing it up based on various surfaces

To know more about how we’re Smashing Data and Acing Insights, click here.

Our winning entry was ‘Infosys-ATP: Smashing Data, Acing Insights’.

Infosys was shortlisted for the category Sponsorship and Partner Marketing’, and edged out widely recognized brands to walk away with the award.

Since the initiation of the partnership with ATP in late 2015, the desire was to rebrand Infosys and create a unique identity for the organization on the global stage. This award brings to fruit this effort.

Spread over 62 tournaments in 31 countries across the world, tennis as a medium has offered Infosys an excellent stage to tell its technology story through sports.

The uniqueness of the partnership with ATP is that it enabled Infosys to engage tennis audiences by leveraging the capabilities of Infosys Nia to create content such as:

• Beyond the Numbers - a unique analytical series that deep dives into player performance
• The Leaderboards - which crunch 25 years of data from every single point played anywhere across the world to answer questions a tennis fan may have, such as who is the best at Serve, Return, and Under Pressure

Infosys has been able to truly showcase its technology prowess in sports through its partnership with ATP. A testament to the impact we made can be found in the 27% spike in traffic to the ‘Stats’ section of the ATPWorldTour.com.