We begin our journey of reimagining tennis as Digital Innovation Partner for the ATP World Tour. Our vision: helping fans, players, coaches and media see the game they love like never before.
15 innovations later, we’ve shaped a digital sport for a digital world. At the heart of the transformation is the Infosys Tennis Platform, serving every possibility across screens, applications and dimensions. Some first-ever for tennis, others first-of-their-kind in the sporting world. Next is now.
Data . Insights . Digital EXPERIENCE
The story of each point is told with a new insight-driven visualisation. Fans can feel the pulse of each match and spot the momentum shifts from love-all to match point.
AI sees an advantage for players and coaches. Intuitive video highlights for every stroke and every area of play are served by analysing more than 1000 parameters.
Numbers can change the game. Just how much is what Stats+ reveals. It ranks the stats, stacking each stat using data to measure its influence on a match outcome.
Slicing performance gets easier. This 3D view maps each point to varied match data, comparing player metrics with their own benchmarks and their opponent’s.
The thrill of rallies is now measurable. The winners and errors at each shot length are tracked with frequencies, unlocking sweet spots and endurance potentials.
The connected stadium arrives. Passion is measured in decibels at different match moments, combining audio sensors and data analytics to amplify the fan experience.
A connected tournament experience is here for players. Planning their season, collaborating with coaches, getting stats on the go: all on tap with biometric security.
AUGMENTED REALITY GAMING
Any surface is now the iconic ATP court. And anyone can play on it, anywhere. This is AR tennis, with holographic motion and virtual stats.
AUGMENTED REALITY TENNIS STORE
A new kind of store is born. This is holographic interactive shopping through the lens, where data finds the best fit from racquets to jackets.
Live commentary adds AI to its voice. The ATP website now spots trends and provides predictive outcomes at every point, for every match.
BEYOND THE NUMBERS
Infosys machine learning starts to learn tennis with millions of data points. To sense and report the hows and whys of player strategy.
TRENDS AND INSIGHTS
Interactive analytics takes shape for the first time. Fans can play with data to find new insights that surprise, inform and delight.