Infosys | 5 years of Reinvention

5 YEARS OF REINVENTING THE TENNIS EXPERIENCE

2015

We begin our journey of reimagining tennis as Digital Innovation Partner for the ATP World Tour. Our vision: helping fans, players, coaches and media see the game they love like never before.

2019

15 innovations later, we’ve shaped a digital sport for a digital world. At the heart of the transformation is the Infosys Tennis Platform, serving every possibility across screens, applications and dimensions. Some first-ever for tennis, others first-of-their-kind in the sporting world. Next is now.

Data . Insights . Digital EXPERIENCE

2019

EXPERIENCE THE NEXT

The next way to see, play, engage, train and win. It’s all here.

ATP TOUR FAN APP

It’s the app fans have been waiting for. And they get more with personalisation. Insights and highlights are customised, so they can immerse themselves in all the action they want to see.

MATCHBEATS

The story of each point is told with a new insight-driven visualisation. Fans can feel the pulse of each match and spot the momentum shifts from love-all to match point.

PLAYERS PORTAL

AI sees an advantage for players and coaches. Intuitive video highlights for every stroke and every area of play are served by analysing more than 1000 parameters.

STATS+

Numbers can change the game. Just how much is what Stats+ reveals. It ranks the stats, stacking each stat using data to measure its influence on a match outcome.

COURTVISION

Slicing performance gets easier. This 3D view maps each point to varied match data, comparing player metrics with their own benchmarks and their opponent’s.

RALLY ANALYSIS

The thrill of rallies is now measurable. The winners and errors at each shot length are tracked with frequencies, unlocking sweet spots and endurance potentials.

2018

GET CLOSER TO THE GAME

Players can navigate their path to glory. And fans can be a part of it.

FAN METER

The connected stadium arrives. Passion is measured in decibels at different match moments, combining audio sensors and data analytics to amplify the fan experience.

PLAYERZONE APP

A connected tournament experience is here for players. Planning their season, collaborating with coaches, getting stats on the go: all on tap with biometric security.

2017

MADE WITH FORESIGHT

AI sees what’s possible. You see what you haven’t before.

SECOND SCREEN

It’s a digital court beyond the court, with real-time 3D analytics. Fans, players and media can detect how small variations in everything from player positions to ball speed are making a big impact on the game.

AUGMENTED REALITY GAMING

Any surface is now the iconic ATP court. And anyone can play on it, anywhere. This is AR tennis, with holographic motion and virtual stats.

2016

A WHOLE NEW EXPERIENCE

Immersion begins in new dimensions and new platforms, from VR to AI.

STATS LEADERBOARDS

30 years of data are crunched to find the best of today and all-time. This is the first-ever ranking of players by serve, return and under pressure.

VIRTUAL REALITY

It’s time for fans to step on to the court like legends do. With 360º views, they train with data and play in a new virtual dimension. Even shop in a VR store.

AUGMENTED REALITY TENNIS STORE

A new kind of store is born. This is holographic interactive shopping through the lens, where data finds the best fit from racquets to jackets.

AUTOMATED INSIGHTS

Live commentary adds AI to its voice. The ATP website now spots trends and provides predictive outcomes at every point, for every match.

2015

THE INSIGHT ERA

Insight in-the-moment arrives. To decode the secrets of player performance.

BEYOND THE NUMBERS

Infosys machine learning starts to learn tennis with millions of data points. To sense and report the hows and whys of player strategy.

TRENDS AND INSIGHTS

Interactive analytics takes shape for the first time. Fans can play with data to find new insights that surprise, inform and delight.

REINVENTION IS REWARDED

The Infosys-ATP partnership has won 10 innovation and marketing awards across the globe, recognising the contribution of how technology can make a sport more meaningful and exciting for everyone in it.

BEHIND THE EXPERIENCE

On court to off court, these are snapshots of the journey to next over the years.