Anand is the Founder and CEO of Brilliant Basics “bb”, an Infosys Company @brilliantbasics – a company focused on accelerating digital transformation for our clients.
Prior to starting Brilliant Basics, Anand was President and CEO of IPG’s Media business called Mediabrands, leading their Digital Operations P&L circa $70m+, Incubation of new service lines such as Programmatic Media, Data and Analytics, DOOH… and Acquisition (M&A) of specialist digital services. And prior to IPG, Anand spent several years at Sapient and SapientNitro (now Publicis.Sapient) in various senior leadership positions.
A multi-channel Customer Experience, Technology and Product pioneer, Anand has spent his entire career at the forefront of the digital industry since 1996.
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