In times of crisis, consumers expect immediate, personal, and empathetic experiences. Every touchpoint in the customer journey is like a double-edged sword that offers an opportunity to earn their loyalty, and a challenge to meet their expectations.
The focus is shifting from company and product to a human-centric design: from optimizing touchpoints to improving experiences from end to end. And from designing and building a full experience to experimenting with agility. To analyze these shifts, Infosys Confluence 2020 brought together a panel of diverse technologists and humanists in the business of experience: Martha King, Managing Director, Vanguard; Sorabh Saxena, EVP Customer Service & Operations, AT&T Business; and Lisa Bisaccia, EVP and Chief Human Resources Officer, CVS Health.