What do you do when you’re entrusted the reins of a large multinational at the age of 29? Well, not 29 actually, because Jochen Zeitz asked the board to announce his elevation as Puma CEO when he’d turn 30 a couple of months later. This way, some would think he wasn’t too young to lead. But one could say it was Jochen’s youth and maverick spirit that actually gave him the foresight to unite the streams of changing business and changing the world.
Embedding sustainability into the DNA of Puma’s business, Jochen brought about many new paradigms. He then took these paradigms to the world’s largest brands from Gucci to Harley Davidson. The journey also led him to The B Team, an initiative he co-founded to promote socially and environmentally conscious business practices. What the world needs now is practical optimism, and that’s what Jochen brought to his Confluence keynote.
The new role of business is a sustainable way of doing business.