Obsession used to be a bad word. Not anymore, especially when technologists are adopting the mantra of finding ways to empower first and build second. The human experience will now underpin every transformational effort and incremental change.
This paradigm has already arrived in large enterprises, where a multivariable technology universe is being united with human singularity. At Confluence, Skyler Mattson, President at WONGDOODY uncovered the motivations of leaders in the business of experience: Barbie Bigelow, CIO, Black & Veatch; Fawad Ahmad, SVP, Enterprise Technology, State Farm; and Louis E. Ursini Jr., SVP, CVS/Aetna IT.
You actually have to allow people to try things, fail and not have any kind of punitive damages, and say thank you.