Experience design

Trend 1: Shift from a single user to collaborative experience design models and platforms

As the experience shifts from the web to mobile, voice and other forms, there is a need to integrate different strands of expertise from design, tech and business. Today’s applications demand closer collaboration between stakeholders across business, technology, design as well as end-users. Feedback and reviews trigger iterations on the design, which flow back into the design as part of its lifecycle. With better collaboration and reduced feedback loops in place, today’s design tools have made a beneficial shift from designer-centric to user-centric. Tools like Adobe XD, Invision, Sketch, Figma and Axure feature teamcentric sharing models for designs and prototypes, as well as a single-workspace collaborative model to provide feedback.

Another factor that brings in increased collaboration is the rise of experience-as-code. Here we see rulebased and AI services that automate the design-tocode flow for developers to use directly. Due to these platforms, the bridge between designers, business, tech and users is stronger than ever. Leading examples are Sketch2Code, which creates wireframes from hand drawings, Flow.AI, which automates the generation of chatbots from design experience, Screenshot to code, which builds websites from design mock-ups, and Google AutoDraw, which recommends vectors faster from basic hand-drawn shapes.

Infosys has transformed the trucker experience with a mobile app for a US-based multinational transportation and contract logistics company that operates in 30 countries and manages supply chains for 50,000 customers.

Experience design

Trend 2: Increased productivity and quality through system design-enabled platforms

LCNC platforms help create integrated, omnichannel experiences across voice, mobile and web. Further, design systems enable teams to manage every detail of the user interface, equipping them with specifications that ensure usability and consistency.

Streamlined workflows and Agile methodologies within the team reduce time to market. The result: projects are completed on time and within budget.

In the past, design discussions also took longer since there was an element of visualization left to the stakeholders’ imagination. How would it move, sound, and look in different environments? Today, designers can build in high fidelity with rich media and real behavior to improve sign-off and development time.

Infosys’ employee platform harnesses its digital capabilities to create a compelling workplace and a learning environment. An employee-centric platform, it has a positive impact on productivity, engagement, efficiency and innovation and is actively used by over 150,000 employees.

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