Organizations must offer secure, transparent, and AI-powered interactions to meet heightened user expectations. Experience design understands and harnesses user behavior and preferences to fashion experiences that are not just intelligent and customized, but also deeply engaging. Generative AI has revolutionized the way users engage with digital interfaces.

Key trends across experience subdomains

AI-powered experiences

Trend 1

ChatGPT-driven conversational experiences transform business and tech

With ChatGPT's rise, fluidic and natural conversational experiences take center stage in the realm of business reimagination. This transformation not only helps tech beginners but empowers users to resolve issues at their convenience without external support.

Trend 2

Emotion AI revolutionizes customer experience

AI-powered tech understands and addresses customer emotions, which ensures customer satisfaction, reduces agent stress, and boosts revenue — providing superior customer experience. Emotion AI continues to be a game changer across industries spanning food to medical.

Trend 3

AI helps create high-quality videos quickly

AI makes video production efficient and creative than ever before. Editors now save time through AI-powered indexing and searching to find the right clips quickly. Facial recognition technology identifies individuals and tracks their movements, even in crowded scenes, generating highlight videos.

Digital channels and interfaces

Trend 4

Experiential, immersive, spatial, and hybrid UIs enhance experiences

UX has become more 3D, social, experiential, embodied, and persistent. Advanced untethered or standalone devices drive immersive digital experiences with robust real-time 3D applications.

Trend 5

Conversational channels deliver human-like experience via avatars

2D/3D avatars are virtual representations that immerse users in a shared virtual world, fostering engaging collaboration. They create a safe environment for confident virtual communication.

User experience technologies

Trend 6

Micro applications and island architectures uplift UX

Web frontend development has evolved in a cyclic quest for a balance between rich UX and performance. Initially, web pages were server-rendered, but the introduction of JavaScript improved interactivity. However, as complexity grew, performance suffered due to lengthy code downloads

Trend 7

WebContainer APIs empower the creation of feature-rich web applications

Recent advancements like WebAssembly, WebContainer API, and File System Access API empower developers to create highly functional web experiences.

Trend 8

Reactive and resumable web applications enhance responsiveness

The complexity of modern web applications poses a challenge in efficient change detection. Updating the Browser DOM to reflect data model changes requires substantial compute processing, which can hinder application performance.

Trend 9

Conversational technologies enable natural and interactive UX

UI technologies evolve with the integration of front-end systems using conversational technologies to enhance natural and interactive UX. GenAI simplifies chatbot development, while gesture-based interfaces recognize expressions and hand movements for enhanced user interactions.

Enterprise solutions

Trend 10

Developer democratization empowers developers

Businesses innovate and adapt in dynamic markets to meet new customer needs and develop AI-first solutions. They embrace LCNC platforms with AI, ML, and IoT, leveraging large datasets and REST APIs to accelerate smarter, safer AI-first app development.

Trend 11

Oracle Redwood design philosophy drives clarity of purpose across Oracle cloud applications

Redwood Design Philosophy revolutionizes enterprise applications, including Oracle ERP, Oracle HCM, and Oracle CX. It offers high-quality, consumer-grade experiences.

Security and compliance

Trend 12

AI-driven solutions unlock new security horizons

A large part of the world has already experienced chatbot interactions and voice AI such as Amazon's Alexa. These communication platforms blend natural language processing (NLP) and AI to create humanlike interactions. But they respond to every user the same way and lack personalization.

Trend 13

Advanced AI enhances data security and enables seamless cross-device experience

In this hyperconnected world, data security involves safeguarding sensitive information from unauthorized access and breaches, a critical requirement for sustainable business growth;

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Guruprasad N V

Guruprasad N V


Manoj Neelakanthan

Manoj Neelakanthan

Design Partner

Sameer Singh Choudhary

Sameer Singh Choudhary

Principal Product Architect, Metaverse & XR CoE Lead