What is most personal often sparks the most zealous missions. Dame Ellen MacArthur found her epiphany in a number: 118. The number of years that coal was projected to run out was also the same since her great grandfather had been born: a simpler time when the finite resources on our planet still seemed infinite.
After breaking records as a sailor, Dame Ellen set out on a quest to break the cycle of consumption and create a new one with the circular economy. Her keynote at Confluence offered inspiration with a shot of immediacy: what we do everyday has a bigger impact, and now is the time to hit reset. What we make, the way we do, and how we own it after: that’s the path to creating something of value.
If ever there was a moment we can do this, it's now. Because we have the ideas, we have the technology, we have the ability to share, and we have a plan.