Transforming Tradition with Intelligence
For 139 years, the HSBC Championships at Queen’s Club has stood as a symbol of excellence in British tennis. Through this partnership, the LTA embraces a new vision for the HSBC Championships, driven by AI and innovation. Infosys will bring transformative AI-driven experiences to the LTA’s mission to enrich the game, enhance player journeys, and deepen fan connections, all without losing sight of the rich legacy of the tournament.
Shaping the Game’s Next Chapter
Infosys and the LTA share a vision to honor the tournament’s legendary past while ushering in an era of intelligent innovation.
“We are excited to partner with Infosys to bring AI-driven innovations at HSBC Championships, enriching the tournament for fans worldwide.”
Chris Pollard,
Managing Director Commercial and Operations
Lawn Tennis Association
“Building on a decade of transforming tennis, Infosys is thrilled to partner with the LTA to bring AI and Innovation to the HSBC Championships, enhancing experience on and off the court.”
Sumit Virmani,
EVP and Global CMO, Infosys
Crafting Experiences as Timeless as the Game
At the intersection of heritage and technology, Infosys aims to create more immersive and intelligent ways for fans to connect with the game.
Insights powered by AI
That turns match moments into meaningful stories with data-driven analysis.
KNow More
Experiences enabled with Gen AI
To create personalized and immersive fan experiences and content at scale.
Infosys Fan Zone: Elevating Engagement with Intelligence
The Infosys Fan Zone offers fans new levels of immersion, blending intelligence and creativity with VR Tennis and AR Selfies with our brand ambassadors. The VR Tennis experience offers fans a new dimension of engagement with AI Stadium as they can create bespoke stadiums with audio prompts.
Our Legacy in Tennis
The partnership with the LTA joins a growing roster as Infosys continues to shape the future of tennis through technology across the ATP Tour, Australian Open, Roland-Garros and ITHF.
