A Whole New Experience

From experiencing tennis in a new virtual dimension to experiencing the new way to play with data and artificial intelligence, what's next is a digital sport for a digital world.

A Vision For Tennis

This partnership is about creating new ways of experiencing the Australian Open. We're really excited about the opportunity to showcase how digital technologies can enhance the boundaries of this tournament, to change the way the Australian Open is watched, analyzed and played. This association with Tennis Australia also reaffirms our strategic commitment to the region where we partner with some of the leading enterprises in driving their digital transformation agenda.

Salil Parekh, CEO and Managing Director, Infosys

Craig Tiley

Partnering with Infosys is an exciting next step in our ongoing quest to innovate the Australian Open and engage new audiences across the world. We have long understood the importance of using data and insights to improve connections with our fans, players, coaches and the rest of the tennis community and we look forward to working with Infosys to change the way we all experience our great sport in the future.

Craig Tiley, CEO, Tennis Australia

The VR Experience

At Australian Open 2019, Infosys powered a live broadcast of Australian Open matches in virtual reality, a first- of-its kind experience for tennis fans anywhere in the world. Next up in the VR world: playing tennis in virtual reality, with a training module driven by statistics. The best part: shopping for AO merchandise in a real VR store.

The future of tennis meets the future of retail, in a whole new virtual dimension.

Our brand ambassador and tennis superstar Thanasi Kokkinakis stops by to play the game like never before.

Behind the Scenes At Australian Open

Tournament Insights

We/content/re using data to uncover what champions are made of, with our analytics engine crunching the numbers for tournament predictions and player breakdowns.

From deconstructing a player's physical DNA to spotting the edge with numbers, we're giving fans a deeper understanding of the game.

Will there be more forehand or backhand winners? Who has the advantage while returning? All the key match trends to watch out for, served up on social media.