Alice Henry on Enabling Businesses to be More Sustainable
22 Apr 2020
Alice Henry, Digital Strategist at Brilliant Basics, discusses sustainability and sustainable design. With the ongoing COVID-19 pandemic we were forced to make substantial work and life changes (e.g. virtual working, less global travel, food and shopping choices). The discussion covers how we can make these changes stick and what Brilliant Basics does to be sustainable.
Hosted by Anand Verma, European Head of Digital Services for Infosys and Founder & CEO of Brilliant Basics, Infosys’ Design Studios.
“Sustainable design occurs when the design process integrates in an environmentally friendly approach and where we're considering natural resources and kind of nature, the environment, as part of design.” Alice Henry
How can we as a company, as individuals, make a difference to protect the planet?
Alice shares her background.
In terms of sustainability, what is it about sustainability that really excites Alice as an individual? Alice shares a common misconception about sustainability.
What are some of the obstacles or challenges companies face when they talk about sustainability? Alice talks about company culture.
If a company’s strategy is not planet-led, is this company missing out?
Anand is talking about supply and demand issue and pressure from shareholders. How can shareholders look at the company's success in addition to the profitability?
Alice talks about sustainable design. How can we change the way we design our products and services?
What would Alice change in terms of the approach, the way to ask the right questions and challenge the brief from a client perspective so that we are not just doing things because that's what client wants us to? Of course that is given, but how can we actually educate clients on the topic of sustainability and planet without compromising their product design or the product outcomes?
Sustainability can't just be a side strategy. It needs to be core of the strategy for it to become part of the approach or the process that companies take. Alice talks about BB strategy.
With ongoing COVID-19 pandemic and the issues that we are facing, we are forced to make some substantial life and work changes. How do we continue to make these changes and take the positive from this condemning impact, but also do our bit for the planet?
Alice talks about her favorite book why that it is her favorite.
How can people find Alice online?
Music by Ruhan Verma, 13-year-old upcoming Drummer and Producer