Small Data in a Big Data World with Jeff LoCastro

2 Mar 2021

Jeff LoCastro, CEO and Founder of Neener Analytics, discusses the value of individual, personal data in contrast to aggregate data and Neener’s revolutionary approach to opt-in data collection that allows for completely bias-free AI.

Hosted by Jeff Kavanaugh, VP and Head of the Infosys Knowledge Institute.

“We make binary decisions based on how people communicate with us, not what they talk about. When I'm talking to someone, I say, "This is the code we've cracked, is being able to intuit what human beings do naturally to survive on the planet, moving that to be able to do it technologically, to be able to say to every consumer, "I know you.” - Jeff LoCastro

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Show Notes

  • 00:17

    Jeff Kanavaugh welcomes Jeff LoCastro.

  • 00:36

    Being a pioneer in this field, what is it about human data analytics and small data that excites you?

  • 01:50

    Your company, Neener Analytics, talks of small data results in a big data world. What does this mean in layman's terms?

  • 05:33

    So is what you're doing trying to overcome their ability, not to lie to you, but to give a false narrative, or when they do that, do you have ways of looking at it, cutting through to the authentic?

  • 07:42

    Jeff LoCastro covers the legal aspects of using client supplied data.

  • 08:19

    [Are opt-in rates higher] because people understand, someone's either mentioned to them or they infer that by doing this, they're going to get a better deal? Or is it just natural?

  • 11:00

    You start talking about gender, race, and on. How are you dealing with those issues? Are they an issue for you? And if have figured it out, share your secret because a lot of folks are struggling with that.

  • 13:34

    What are the three things that someone listening can take from this discussion and go make something happen in their own workplace?

  • 15:25

    Jeff LoCastro shares his contact details and how to reach out to Neener Analytics for an assessment.



About Jeff LoCastro

Jeff LoCastro

Jeff LoCastro is CEO/Founder of Neener Analytics. He was a member of the initial executive team of the inventors of online social network: Classmates.com and was one of the first to extract innovative insights from social network data; innovation beyond simple demographics and advertising and became a pioneer in the monetization of social network ‘membership.’ While the marketplace focused on 'transactional" features, Jeff was one of the first to connect affinity and behavior to understand non-linear correlations. Based on his ability to extract unique insights, Jeff pioneered the first ever effective CPA (cost-per-action) model which became the basis of all future social analytics models, as well as the foundation for all social media monetization.

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