Subscribe for Insights

Stay connected with our latest Insights

Subscribe for Podcasts

Brilliant Basics Edition Podcasts

  • Jessica Andrich on the Role of Research in User Experience Design

    March 17, 2020
  • Jessica Andrich, UX researcher at Brilliant Basics, discusses the role research plays in user experience design. The discussion covers consumer behavior and motivations as well as different research methodologies.

    Hosted by Anand Verma, European Head of Digital Services for Infosys and Founder & CEO of Brilliant Basics, Infosys’ Design Studios.

    “A lot of the time, it's really having to listen during our conversations, making sure that the researcher isn't the one speaking most of the time, but the one listening and absorbing the information, and encouraging participants to know that they're in a safe space and an open space.”

    - Jessica Andrich


Show Notes

  • 00:51

    Jessica shares her background.

  • 02:05

    What is research and what are some of the misconceptions that people have about research activity?

  • 02:16

    Jessica shares her view on the old way of doing research, and what are some of the new ways that make research an integral part of design?

  • 03:41

    How did Jessica get herself into the research domain?

  • 06:57

    Design research. So, who are the users and what are the problems that they are facing? How does Jessica go about kick starting a research activity on a project at BB?

  • 08:17

    How does Jessica go about applying some of the research methodologies in a completely different jurisdiction? Completely different geographical location?

  • 09:18

    Jessica talks about different research methodologies.

  • 11:29

    Jessica talks about quantitative and qualitative analysis coming together and giving some insights to how the navigation methodology should be on a website, for example.

  • 12:06

    Anand and Jessica talk about strategy.

  • 13:56

    Jessica shares her view on where do the research folks sit, with regards to different domains in a design company like Brilliant Basics?

  • 15:21

    Jessica talks about the BB London-based usability lab and what are the things that they will be doing in the lab itself?

  • 16:04

    Jessica talks about bringing empathy into your research thinking.

  • 18:32

    Anand and Jessica sum up the podcast, giving the recommendations to the listeners who are working on a new idea about when to apply research.

  • 20:23

    Jessica shares her favorite book and explain why she likes it.

  • Music by Ruhan Verma, 13-year-old upcoming Drummer and Producer

About Jessica Andrich

Jessica Andrich

Jessica is a Senior Associate User Researcher at Brilliant Basics. She works closely with clients and users in order to discover meaningful insights and creative solutions that meet both user needs and business requirements. Jessica is currently working on building a research department within BB to continue to foster user-centered research and design practices.

Jessica is an alum of UC Berkeley and UCL, and holds degrees in both Cognitive Science and Human-Computer Interaction.