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  • Abbey Road Sessions: Veera Johnson on Traceability, Transparency and Blockchain

    February 05, 2020
  • Veera Johnson, Chief Commercial Officer and Co-Founder of Circulor, discusses traceable supply chains, transparency and blockchain for business use. The discussion covers the challenges and benefits of traceability and transparency, regulatory requirements and sustainability.

    Hosted at Abbey Road Studios by Jeff Kavanaugh, Head of the Infosys Knowledge Institute. The podcast is a part of our special series on an important global topic, Achieving Resilience in the Stakeholder Capitalist Era.

    “Traceability is about shining a spotlight on where things aren't quite what they should be.”

    - Veera Johnson


Show Notes

  • 00:15

    Before the session, Veera had a meeting with British parliament about transparency. What was she talking about there?

  • 01:27

    Veera talks about how together with her Co-founder Douglas, they were trying to understand how they could use technology to solve the challenge of traceability in the supply chain.

  • 02:01

    “Circulor” seems to play on the word “circular” is that intentional?

  • 02:55

    It is hard to know what’s going on across your company, let alone actually being accountable for everything that is coming out of the ground all the way to the consumer and back. How companies and even governments are dealing with it?

  • 04:22

    Veera explains how they create a digital identity for the raw material at source

  • 06:00

    Veera and Jeff talk about Traceability-as-a-Service and how the discussion about it has gone from a tech discussion to one of governmental leaders

  • 07:03

    Circulor and Volvo recently launched a recycled cobalt traceability blockchain. Veera talks about this project.

  • 07:50

    Veera is talking about their traceability platform.

  • 08:16

    Regulations are coming next year that will require manufacturers to do something about traceability. Which industries it will affect?

  • 09:20

    Veera is talking about the challenges of traceability and using blockchain technologies. [09:20]

  • 12:03

    As companies are thinking about doing this, what is the biggest obstacle that Veera sees?

  • 12:47

    What's the big misconception that the general public might have about blockchain or about traceability?

  • 13:30

    When partnering with companies, with which department Veera interacts most?

  • 15:28

    Reporting and compliance is great, but can it actually help my business as well? Veera talks about the benefits.

  • 16:20

    Veera comments of private-public partnerships and how governments are working with enterprises.

  • 17:36

    What are the three things a company, a leader can do to advance on this journey?

  • 18:30

    Who's been a major influence for Veera in her life?

  • 19:30

    How can people find Veera online?

About Veera Johnson

Veera Johnson

Veera has held a number of senior and executive positions in the worlds of finance, TMT and management consulting.

She is probably best known as the founder and CEO of Procserve, a specialist eCommerce solutions provider that was successfully sold to Basware in 2015.

Most recently Veera has worked with and advised a number of finance and private equity organisations; where she has used her vast experience and personal network to help them develop their portfolio and asset valuations.