Intelligent and meaningful user experiences have been a top priority for organizations. As boundaries between the offline and online world gradually fade, organizations must deliver a hyperpersonalized, immersive and ambient user experience.
Data Entry, User-Driven
Basis User Experience
Design research in systems
System Thinking requires a deep understanding of next-generation needs. Current foundations are not incrementally improved; rather, new ideas that need different strategy directions are uncovered. The circle has widened. Systems today are large, complex and heavily integrated with a broader ecosystem.
Ethics in design
From “Dark UX” (design elements that subtly push the user in a direction they didn’t intend to take) to “Surveillance Capitalism” (unilaterally claiming private human experiences for profit), the decisions made by designers have an impact across societies. Even decisions made to help people can backfire if not thoroughly vetted.
As we move past touch-based interactions, the next generation of UI is all about touch-free control, which enables communication with a device through speech, gestures and even facial expressions. Touch-free controls are especially relevant in today’s virus-conscious world and promise a whole new level of engagement.
Natural user interfaces represent simplified human-machine interactions. These smarter interfaces arose with the advent of social channels and progressed as social media became the primary source of engagement for both business and leisure. As users moved from simple phones to smartphones and from desktops to mobiles or tablets, these interfaces also kept pace to make it as seamless as possible to use these devices.
By now, many people have likely had online customer service interactions handled by a chatbot, or implemented a zero-user interface device such as Amazon’s Alexa. These communication platforms, both voice- and text-based, blend natural language processing and AI to create humanlike interactions. However, though highly intelligent, these conversational channels are generic and respond in the same way to every user.
Immersive experiences are a step closer to near-humanlike interactions, as they help bridge the gap between the physical and digital worlds and present a multidimensional, multimodal experience. Although they offer consumer-centric experiences, this technology is expensive and only now gaining a foothold in the business place.
Proper frontend development requires concerted efforts and becomes a complex affair to manage in the case of large products. Earlier, frontend applications were packaged as a monolith, bundled with all capabilities and functional elements required to cater to various end-user requirements. Naturally, it was difficult to apply new enhancements to such applications and, in doing so, often ended with an overhaul of the entire application.
Spatial user interfaces
Augmented, virtual and mixed reality user experiences rely on real-time inputs from the physical world to deliver outputs that are a blend of real-world data and programmed elements that operate on real-world data and digital objects.
Experience- and intelligence-driven commerce to hypercharge connections
E-commerce activity has surged in recent years to become a critical driver of platform modernization. As consumers become more selective about their purchases, brands are investing in sophisticated commerce platforms that focus on the entire customer journey to provide better experiences and derive meaningful insights.
Real-time customer engagement
The playground for personalization has expanded to become more meaningful and authoritative. Personalized app and web experiences, tailored business content, real-time interactions, contextual contact centers, personalized communications, social involvement to support advocacy, and customized loyalty schemes provide multiple avenues to build an emotional connect.
Personalization of content in websites and mobile applications was mostly driven by rules defined in content management systems, experience management solutions and analytics engines. These rules relied on frontend user interactions or a history of user patterns captured at the backend. Stream analytics, big data analytics and edge analytics now offer significant insights that evolve into hyperpersonalization.
Accessibility tools, which allow people with disabilities to use devices and the web smoothly in UX, have gained importance and, in some parts of the word, are a governmental requirement. According to the World Health Organization, about 15% of the world’s population has some form of disability, which indicates they form a significant segment whose needs must be addressed.
Enterprises handle massive volumes of data in a highly interconnected world. The flipside of having abundant data is potential breaches. Reports of data theft or data used for fraudulent purposes are on the rise as cyberattacks become more sophisticated. Financial services sectors, hospitals, retailers and government agencies gather a vast amount of personal information.
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