Our People
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Samad Masood
Content Strategy Lead and Head of Europe
Expertise
About Samad
Samad is the European head and content strategy lead for the Infosys Knowledge Institute. He has spent the past 20 years as a technology journalist, researcher, thought leader and innovator. At Infosys he has driven the research agenda at the Knowledge Institute, developing and expanding the group’s “Radar” series of reports and the ESG and Digital research streams.
Before joining Infosys he developed Accenture’s start-up innovation practice in the UK, first setting up and running a series of start-up accelerators in the Fintech, Retail, and Health sectors, and then leading the company’s Open Innovation group in the UK, while also selling digital strategy services to clients. Before this he was that firm’s Technology research lead, having been a researcher a principle research analyst at firms such as Computerwire, Datamonitor and Ovum, and a writer for magazines including Risk, Information Age and Computer Business Review.
Video
In this 60-minute session, leading supply chain practitioners across industries shared their thoughts and perspectives on the following:
- How their organizations responded to the pandemic
- What lessons must be learned for the future
- How supply chain design, planning, and strategy needs to change
Published Work
- “The Good, The Bad and The Ugly for consumer industries in 2021,” Infosys Knowledge Institute, January 2021
- “Capital Markets Industry Trends in the Post-Pandemic World,” Infosys Knowledge Institute, September 2020
- “Mortgage Industry Trends in the Post-Pandemic World,” Infosys Knowledge Institute, July 2020
- “Global Trends in the Asset and Wealth Management Industry 2020,” Infosys Knowledge Institute, July 2020
- “Global Trends in the Banking Industry 2020,” Infosys Knowledge Institute, July 2020
- “Financial Services Risk and Compliance Trends in the Post-Pandemic World,” Infosys Knowledge Institute, July 2020
- “Are Mortgage Executives Forgetting The Customer?” Infosys Knowledge Institute, March 2020
- “Creating Unique User Experiences Through Hyper-Personalization,” Infosys Knowledge Institute, March 2020
- “Mortgage Market Success: Customer Experience First,” Infosys Knowledge Institute, March 2020
- “Global Trends in Cards and Payments Industry 2020,” Infosys Knowledge Institute, March 2020
- “Improving Mortgage Customer Experience,” Infosys Knowledge Institute, November 2019
- “Looking to the Future, Building on the Past,” Infosys Knowledge Institute, November 2019
- “WeChat to WhatsApp: how the East could revolutionize payments in the West,” Infosys Knowledge Institute, October 2019
- “AI and Insurance: Everything Changes,” Infosys Knowledge Institute, October 2019
- “Big Banks can Challenge Fintechs with Cloud Banking,” Infosys Knowledge Institute, October 2019
- “Power of Conversational Banking: Best Practices for Chatbots,” Infosys Knowledge Institute, September 2019
- “Four Steps to Build a Cognitive Supply Chain,” Infosys Knowledge Institute, August 2019
- “6 Online Innovations for Physical Store Adoption,” Infosys Knowledge Institute, July 2019
Past Experience
Accenture
Digital Strategy Ecosystems & Ventures Lead 2010 - 2018
Education
University of Surrey
Bachelors in Sociology
