Being AI -first
Explore AI-first thought leadership with Infosys’ insights, reports, and industry-specific content
Business Technology Thought Leadership
In a marketing environment defined by content saturation, accelerating AI adoption, and diminishing attention spans, business leaders face growing pressure to make every message count. In this episode of the Infosys Knowledge Institute podcast, Jeff Kavanaugh speaks with Will Leach, founder of Mindstate Group, about how behavioral science is reshaping the way organizations influence customer decisions.
How CPG, retail, and logistics companies can move out of the testing phase and put AI to work at scale.
Will Leach explains how behavioral science and AI are reshaping marketing by shifting focus from brand messaging to the psychology of human decision-making.
Capturing value requires treating AI use cases as long-term products rather than short-term experiments, alongside a fundamental redesign of enterprise architecture.
This conversation explores how AI is transforming energy trading through faster decision-making, scenario modeling, and transparent, data-driven risk management.
AI delivers real impact only when built on strong fundamentals — aligned processes, trusted data, integrated platforms, and a workforce ready for change.
This conversation with Sunita McCoy of Foot Locker highlights how human-centered quality engineering, observability, and AI-driven testing are reshaping enterprise transformation and scaling innovation with trust.
