Overview

Infosys Life Sciences Commercial Insights Platform brings a combination of deep domain, advanced analytics, real-world data, and technology expertise to drive commercial transformation and help commercial teams do “more with less” and drive agility, innovation, and real-world data focus to improve patient outcomes.

Infosys Commercial Insights Platform will provide “one version of truth” which would be faster to insights, adaptable to client needs, and scalable across the portfolio of offerings for a pharma enterprise. It will allow commercial teams to enable precision and provide ability to unlock new frontiers for revenue and cost plays.

Persona-based modular solutions to drive business outcome

TALK TO OUR EXPERTS

Infosys Commercial Insights Platform enables the enterprises’ sales and marketing digital transformation by bringing Cloud Platform, Data & Insights capabilities together. The solution provides a comprehensive suite of persona-based modular solutions to drive business outcome. The cloud foundation along with AI helps deliver connected ecosystems that drive richer real-world patient outcomes, commercial spend optimization, patient experience, forecasting, and field force effectiveness.

We partnered with cloud service providers to offer “Infosys Commercial Insight Platform” as a fully managed services solution to help pharma customers navigate the complexity of persona-based KPIs and cost of ownership. This platform provides a flexible subscription-based pricing model for the core platform.

Challenges & Solutions

High onboarding time and high cost of change for new product launches

Our integrated metadata-driven, cloud-agnostic insight solution has mix of standard/custom analytics to drive actionable insights and value for various brand personas. Solution also drives agility and outcomes in a dynamically changing commercial environment such as competing in an omni-channel environment, advent of digital biomarkers, use of connected health, etc.