Infosys Life Sciences Commercial Insights Platform brings a combination of deep domain, advanced analytics, real-world data, and technology expertise to drive commercial transformation and help commercial teams do “more with less” and drive agility, innovation, and real-world data focus to improve patient outcomes.

Infosys Commercial Insights Platform will provide “one version of truth” which would be faster to insights, adaptable to client needs, and scalable across the portfolio of offerings for a pharma enterprise. It will allow commercial teams to enable precision and provide ability to unlock new frontiers for revenue and cost plays.

Persona-based modular solutions to drive business outcome


Infosys Commercial Insights Platform enables the enterprises’ sales and marketing digital transformation by bringing Cloud Platform, Data & Insights capabilities together. The solution provides a comprehensive suite of persona-based modular solutions to drive business outcome. The cloud foundation along with AI helps deliver connected ecosystems that drive richer real-world patient outcomes, commercial spend optimization, patient experience, forecasting, and field force effectiveness.

We partnered with cloud service providers to offer “Infosys Commercial Insight Platform” as a fully managed services solution to help pharma customers navigate the complexity of persona-based KPIs and cost of ownership. This platform provides a flexible subscription-based pricing model for the core platform.


Challenges & Solutions

Our integrated metadata-driven, cloud-agnostic insight solution has mix of standard/custom analytics to drive actionable insights and value for various brand personas. Solution also drives agility and outcomes in a dynamically changing commercial environment such as competing in an omni-channel environment, advent of digital biomarkers, use of connected health, etc.

Infosys Commercial Insights Platform will drive optimal returns on investments in data assets by leveraging advanced analytics to enable smart actions in the market by the sales reps

The platform will have a mix of standard/custom analytics to drive actionable insights and value for various brand personas

Infosys’ solution has delivered a discovery insight platform with multi-channel marketing capabilities to improve sales across channels and track persona-based KPIs for sales