Automotive
Results at a Glance
100%
Zero Touch, full digital car shop—configure & buy experience
$20B
Digital orders and reservations
9
Months to fully digital CX from fully in-dealer booking
$B+
Inventory clearance
Background
Faced with the industry’s unprecedented changes, and customers’ increasingly digital-first expectations, an auto manufacturing giant wanted to preserve their relevance to the market. They needed a gameplan to upgrade their legacy systems, drive superlative online customer experiences, manage worldwide dealer networks better and serve a very competitive post-covid marketplace.
Solution
We delivered a custom-built digital platform from which multiple products and services can be purchased in a single transaction. This pioneering e-commerce platform for customers, to shop and buy vehicles end-to-end online, was built for scale. It supports the full range of commerce services, with a micro-services platform that makes updates and integration with other platforms a truly flexible process. This helped the brand amp-up not only agility of digital services but transform customer experience too.
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