Thought Leadership
AI is reshaping marketing at scale, driving faster decisions, deeper personalization, and tighter governance. Hear directly from global marketing leaders on how they are operationalizing AI to unlock measurable business impact.
These conversations span a range of real-world priorities, anchored in five key themes shaping modern marketing. From building trust and governance frameworks, to driving efficiency and scale, to redefining measurement and experimentation, leaders share how AI is moving from isolated pilots to enterprise-wide impact. The series also explores how organizations are using AI to elevate customer experience and personalization, while reimagining talent, creativity, and cross-functional collaboration to build AI-ready marketing ecosystems.
Trust, Governance & Responsible AI
Balancing speed with responsibility—how leaders are building trust, governance, and control into AI-driven marketing.
AI Accelerates Content at Scale While Protecting Brand Authenticity at Adobe
Claire-Louise Green, Vice President of Enterprise Marketing at Adobe, discusses how brands can scale content responsibly while protecting trust and authenticity in an AI-driven marketing landscape.
AI Scales Under Governance at Medtronic
Aniz Ruda, Vice President of Digital, Analytics, Insights, Media and Experience at Medtronic discusses how the company is scaling AI across a 90,000-person organization while keeping brand trust intact?
AI Enables Trust, Efficiency, and Innovation – American Diabetes Association
Simone Grapini-Goodman, Chief Marketing and Digital Officer, American Diabetes Association explains how her team is approaching AI through the dual lens of innovation and trust.
AI Reshapes Marketing Through Adoption and Governance – EY
Cecilie Burleson, MarTech leader, EY, shares how AI is changing marketing organizations by accelerating content creation, speeding approvals, improving workflow automation, and enabling faster strategic optimization.
AI Reinvents Marketing Governance – FM Global
Kaydee Marcinek, Chief Marketing Officer, FM Global explains how AI is driving new governance models across marketing processes inside a 200-year-old engineering-driven insurer.
AI Navigates Responsible Marketing Innovation – Ecolab
Rebecca Lakin, Director of Marketing Communications for Food and Beverage, Ecolab, discusses how her organization is approaching AI thoughtfully and responsibly as it moves from experimentation toward innovation.
AI Balances Scale, Trust, and Human Judgment – Navy Federal Credit Union
Pam Piligian, Chief Marketing Officer and Senior Vice President, Navy Federal Credit Union, discusses how AI is transforming marketing operations inside the world’s largest credit union, serving more than 15 million members
AI Transforms Creativity and Ecosystem Readiness – HP
Morgan Chemij, Senior Director of Global Marketplaces, HP, discusses how AI is reshaping marketing operations across one of the world’s most complex consumer technology ecosystems.
Scale, Efficiency & Operational Excellence
Driving productivity at scale—how AI is streamlining operations and enabling consistent, repeatable marketing execution.
AI Helps Cut $4.5 Billion in Costs at IBM
Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM, discusses how the company is reshaping its marketing function around AI, automation, and a sharper definition of what success should look like.
AI Scales Creativity for Enterprise Marketers at Canva
Emma Robinson, Head of B2B Marketing at Canva, shares how the platform is helping enterprise teams meet rising content demands without sacrificing brand consistency or creative quality.
AI Redefines Efficiency, Scale, and Value at EY
Toni Clayton-Hine, Chief Marketing Officer at EY, a $25 billion professional services firm, discusses how AI has reshaped marketing over the past 18 months and where the biggest opportunities and gaps remain.
AI Drives Scalable Marketing Efficiency – Xerox Corporation
Lynn Bautista, VP of Portfolio Marketing, Xerox Corporation shares how her team is advancing along the AI maturity curve, moving from early experimentation to structured adoption grounded in governance, ROI, and real business outcome.
AI Advances Creative and Operational Excellence – ServiceNow
Jim Lesser, Chief Brand Officer, ServiceNow, discusses how AI is being embedded across every part of marketing, from creative workflows to data analysis, supported by a culture of rapid experimentation, transparent learning, and strong governance.
AI Shapes Marketing Discipline and Scale – Broadridge
Dipti Kachru, Global Chief Marketing Officer, Broadridge Financial Solutions shares how her organization is navigating the transition from early experimentation to scalable AI deployment with a pragmatic approach grounded in internal collaboration and responsible AI practices.
Insights, Measurement & Experimentation
From intuition to intelligence—how AI accelerates insights, enabling experimentation, and strengthening marketing measurement.
AI Restores Marketing's Voice at Nedbank
Khensi Nobanda, Group Chief Marketing Officer at Nedbank, discusses how AI is changing marketing inside a 125-year-old bank, and why measurement discipline is what earns marketing its influence at the executive level.
AI Rebuilds Trust, Agility, and Measurement – Grupo Bimbo
Catherine Berger, VP – Marketing Transformation & Services, Grupo Bimbo explains how her team is using AI to rethink marketing effectiveness, connect brand activity more directly to business outcomes, and create stronger internal confidence in marketing’s value.
AI Accelerates Insight, Experimentation, and Measurement – Kimberly-Clark
Saurabh Gajjar, Marketing Analytics Director, Kimberly-Clark, explains how AI is moving beyond creative experimentation to accelerate insight generation, validation, and delivery across a global CPG organization.
AI Elevates Marketing Speed, Experimentation, and Trust – Marriott Vacations Worldwide
Will Clayton, Privacy Director, Marriott Vacations Worldwide explores how AI is reshaping marketing through greater speed, efficiency, and analytical power, while also raising the stakes around privacy, governance, and customer relationships.
Customer Experience, Personalization & Engagement
Making personalization real—how AI is powering deeper engagement and more meaningful customer experiences.
AI Powers Meaningful Fan Engagement at Mercedes-AMG PETRONAS F1
Victoria Johnson, Marketing Operations Director at Mercedes-AMG PETRONAS F1 Team, discusses how AI is reshaping marketing operations, content delivery, and fan engagement in one of the world’s most fast-moving sports environments.
AI Transforms Customer Experience and Marketing – Labcorp
Amy Summy, Chief Marketing Officer and Consumer Business Lead, Labcorp, discusses how AI is accelerating content creation, improving search visibility, enabling global localization, and driving a broader shift toward marketing transformation.
AI Delivers Hyper-Personalization and Governance – Esquire Bank
Kyall Mai, Chief Innovation Officer, Esquire Bank, explains how AI is enabling a digital-only B2B bank to scale hyper-personalized marketing to highly specialized audiences, such as litigation and payment-processing lawyers, while operating under strict regulatory oversight.
AI Powers Identity-Driven Marketing – TransUnion
Marc Vermut, Vice President of Marketing Solutions Knowledge Lab, TransUnion, explains how AI is reshaping the marketing lifecycle, from identity resolution and audience discovery to activation and measurement, across one of the industry’s most data-intensive ecosystems.
AI Transforms Student Engagement – Indian River State College
Michael Hageloh, Chief Marketing Officer, Indian River State College, explains how AI is moving beyond experimentation to become a practical growth engine for colleges serving diverse, first-time student populations.
Innovation, Talent & the Future Marketing Organization
Redefining how marketing works—how AI is reshaping creativity, talent, and cross-functional collaboration.
AI Amplifies What’s Possible, but Humans Make Marketing Meaningful
Prasoon Joshi, CEO at McCann India & Chairman of McCann World Group Asia Pacific, and Sumit Virmani, Global CMO of Infosys, discuss how AI is reshaping creativity, marketing, and the values that should guide both.
AI Builds a Future-Ready Marketing Team at Georgia-Pacific
Laura Knebusch, Senior Vice President, CPG Marketing and CX at Georgia-Pacific, discusses how a company approaching its 100th year in 2027 is preparing its marketing organization for what comes next.
AI Powers Marketing's Growth Engine at Optimum
Jinx Joglekar, Chief Marketing Officer at Optimum, discusses how AI is helping his team move faster on creative, personalize the buying journey, and stay visible as search shifts from Google to AI chat.
AI Supercharges Innovation and Content – Newell Brands
Melanie Huet, President of Home & Commercial, Newell Brands shares how AI is accelerating content creation and innovation in marketing teams.
AI Scales Marketing Innovation – Palo Alto Networks
Navneet Singh, Vice President of Marketing for Network Security, Palo Alto Networks, explores how AI is reshaping enterprise marketing by accelerating marketing maturity and driving ROI, and why asking the right questions for strategy and governance is critical.
AI Redefines the Future of Talent – LHH
Melanie Siewart, Chief Marketing Officer, LHH discusses how AI is reshaping marketing talent, roles, and workforce strategy.
AI Reframes Marketing and IT Collaboration – Siemens Healthineers
Linda Brunner, SVP of IT Digital Customer Experience, Siemens Healthineers, explores how AI is redefining marketing through deeper collaboration between business and IT, privacy-first foundations, and human-centered adoption.
AI Reshapes Enterprise Marketing – Caterpillar
Chris Rosario, Senior Strategist, Caterpillar, explores how AI is reshaping marketing organizations: speeding creative output, challenging traditional governance models, and exposing a persistent gap between awareness and real-world adoption.
Thought Leadership
AI and the Modern CMO: Strategy, Creativity, and Revenue Impact
The Rise of Marketing AI with Human Guidance: Balancing Creativity and Intelligence
The AI Frontier: Shaping the Future of Customer Experience and Loyalty
AI in Marketing 2025: Leading the Transformation in Consumer Engagement
The AI Skills Marketers Cannot Do Without
Unlocking Creativity with AI: Transforming Brand Storytelling
Taking Data to Market with AI
Unveiling Next-gen Marketing: AI's Evolution in Marketing Suite
The Power of Closed-Loop Optimization
96% of marketers are using AI, only 52% report tangible biz value
AI's Impact on Marketing: A Gamechanger by 2030
AI, MarTech, and Data: A Powerful Trio to Revolutionize Your Marketing Strategy
AI: Transforming from Tool to Strategic Asset
Banks, It’s Time to Meet Evolving Customer Expectations with a Modern MarTech Stack
Infosys CMO Radar 2024
How to future-proof marketing
Falling in Love with Your First-Party Data
AI and the Future of Performance Marketing: Driving Efficiency and Innovation
Brand Breakthroughs: For timeless brands, consistency overrides creativity
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