Thought Leadership
AI is reshaping marketing at scale, driving faster decisions, deeper personalization, and tighter governance. Hear directly from global marketing leaders on how they are operationalizing AI to unlock measurable business impact.
These conversations span a range of real-world priorities, anchored in five key themes shaping modern marketing. From building trust and governance frameworks, to driving efficiency and scale, to redefining measurement and experimentation, leaders share how AI is moving from isolated pilots to enterprise-wide impact. The series also explores how organizations are using AI to elevate customer experience and personalization, while reimagining talent, creativity, and cross-functional collaboration to build AI-ready marketing ecosystems.
Trust, Governance & Responsible AI
Balancing speed with responsibility—how leaders are building trust, governance, and control into AI-driven marketing.
AI Enables Trust, Efficiency, and Innovation – American Diabetes Association
Simone Grapini-Goodman, Chief Marketing and Digital Officer, American Diabetes Association explains how her team is approaching AI through the dual lens of innovation and trust.
AI Reshapes Marketing Through Adoption and Governance – EY
Cecilie Burleson, MarTech leader, EY, shares how AI is changing marketing organizations by accelerating content creation, speeding approvals, improving workflow automation, and enabling faster strategic optimization.
AI Reinvents Marketing Governance – FM Global
Kaydee Marcinek, Chief Marketing Officer, FM Global explains how AI is driving new governance models across marketing processes inside a 200-year-old engineering-driven insurer.
AI Navigates Responsible Marketing Innovation – Ecolab
Rebecca Lakin, Director of Marketing Communications for Food and Beverage, Ecolab, discusses how her organization is approaching AI thoughtfully and responsibly as it moves from experimentation toward innovation.
AI Balances Scale, Trust, and Human Judgment – Navy Federal Credit Union
Pam Piligian, Chief Marketing Officer and Senior Vice President, Navy Federal Credit Union, discusses how AI is transforming marketing operations inside the world’s largest credit union, serving more than 15 million members
AI Transforms Creativity and Ecosystem Readiness – HP
Morgan Chemij, Senior Director of Global Marketplaces, HP, discusses how AI is reshaping marketing operations across one of the world’s most complex consumer technology ecosystems.
Scale, Efficiency & Operational Excellence
Driving productivity at scale—how AI is streamlining operations and enabling consistent, repeatable marketing execution.
AI Drives Scalable Marketing Efficiency – Xerox Corporation
Lynn Bautista, VP of Portfolio Marketing, Xerox Corporation shares how her team is advancing along the AI maturity curve, moving from early experimentation to structured adoption grounded in governance, ROI, and real business outcome.
AI Advances Creative and Operational Excellence – ServiceNow
Jim Lesser, Chief Brand Officer, ServiceNow, discusses how AI is being embedded across every part of marketing, from creative workflows to data analysis, supported by a culture of rapid experimentation, transparent learning, and strong governance.
AI Shapes Marketing Discipline and Scale – Broadridge
Dipti Kachru, Global Chief Marketing Officer, Broadridge Financial Solutions shares how her organization is navigating the transition from early experimentation to scalable AI deployment with a pragmatic approach grounded in internal collaboration and responsible AI practices.
Insights, Measurement & Experimentation
From intuition to intelligence—how AI accelerates insights, enabling experimentation, and strengthening marketing measurement.
AI Rebuilds Trust, Agility, and Measurement – Grupo Bimbo
Catherine Berger, VP – Marketing Transformation & Services, Grupo Bimbo explains how her team is using AI to rethink marketing effectiveness, connect brand activity more directly to business outcomes, and create stronger internal confidence in marketing’s value.
AI Accelerates Insight, Experimentation, and Measurement – Kimberly-Clark
Saurabh Gajjar, Marketing Analytics Director, Kimberly-Clark, explains how AI is moving beyond creative experimentation to accelerate insight generation, validation, and delivery across a global CPG organization.
AI Elevates Marketing Speed, Experimentation, and Trust – Marriott Vacations Worldwide
Will Clayton, Privacy Director, Marriott Vacations Worldwide explores how AI is reshaping marketing through greater speed, efficiency, and analytical power, while also raising the stakes around privacy, governance, and customer relationships.
Customer Experience, Personalization & Engagement
Making personalization real—how AI is powering deeper engagement and more meaningful customer experiences.
AI Transforms Customer Experience and Marketing – Labcorp
Amy Summy, Chief Marketing Officer and Consumer Business Lead, Labcorp, discusses how AI is accelerating content creation, improving search visibility, enabling global localization, and driving a broader shift toward marketing transformation.
AI Delivers Hyper-Personalization and Governance – Esquire Bank
Kyall Mai, Chief Innovation Officer, Esquire Bank, explains how AI is enabling a digital-only B2B bank to scale hyper-personalized marketing to highly specialized audiences, such as litigation and payment-processing lawyers, while operating under strict regulatory oversight.
AI Powers Identity-Driven Marketing – TransUnion
Marc Vermut, Vice President of Marketing Solutions Knowledge Lab, TransUnion, explains how AI is reshaping the marketing lifecycle, from identity resolution and audience discovery to activation and measurement, across one of the industry’s most data-intensive ecosystems.
AI Transforms Student Engagement – Indian River State College
Michael Hageloh, Chief Marketing Officer, Indian River State College, explains how AI is moving beyond experimentation to become a practical growth engine for colleges serving diverse, first-time student populations.
Innovation, Talent & the Future Marketing Organization
Redefining how marketing works—how AI is reshaping creativity, talent, and cross-functional collaboration.
AI Supercharges Innovation and Content – Newell Brands
Melanie Huet, President of Home & Commercial, Newell Brands shares how AI is accelerating content creation and innovation in marketing teams.
AI Scales Marketing Innovation – Palo Alto Networks
Navneet Singh, Vice President of Marketing for Network Security, Palo Alto Networks, explores how AI is reshaping enterprise marketing by accelerating marketing maturity and driving ROI, and why asking the right questions for strategy and governance is critical.
AI Redefines the Future of Talent – LHH
Melanie Siewart, Chief Marketing Officer, LHH discusses how AI is reshaping marketing talent, roles, and workforce strategy.
AI Reframes Marketing and IT Collaboration – Siemens Healthineers
Linda Brunner, SVP of IT Digital Customer Experience, Siemens Healthineers, explores how AI is redefining marketing through deeper collaboration between business and IT, privacy-first foundations, and human-centered adoption.
AI Reshapes Enterprise Marketing – Caterpillar
Chris Rosario, Senior Strategist, Caterpillar, explores how AI is reshaping marketing organizations: speeding creative output, challenging traditional governance models, and exposing a persistent gap between awareness and real-world adoption.
Thought Leadership
AI and the Modern CMO: Strategy, Creativity, and Revenue Impact
The Rise of Marketing AI with Human Guidance: Balancing Creativity and Intelligence
The AI Frontier: Shaping the Future of Customer Experience and Loyalty
AI in Marketing 2025: Leading the Transformation in Consumer Engagement
The AI Skills Marketers Cannot Do Without
Unlocking Creativity with AI: Transforming Brand Storytelling
Taking Data to Market with AI
Unveiling Next-gen Marketing: AI's Evolution in Marketing Suite
The Power of Closed-Loop Optimization
96% of marketers are using AI, only 52% report tangible biz value
AI's Impact on Marketing: A Gamechanger by 2030
AI, MarTech, and Data: A Powerful Trio to Revolutionize Your Marketing Strategy
AI: Transforming from Tool to Strategic Asset
Banks, It’s Time to Meet Evolving Customer Expectations with a Modern MarTech Stack
Infosys CMO Radar 2024
How to future-proof marketing
Falling in Love with Your First-Party Data
AI and the Future of Performance Marketing: Driving Efficiency and Innovation
Brand Breakthroughs: For timeless brands, consistency overrides creativity
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