Skip to main content Skip to footer
AI and the Modern CMO: Strategy, Creativity, and Revenue Impact
Thought Leadership

AI and the Modern CMO: Strategy, Creativity, and Revenue Impact

  1. Infosys Aster
  2. Thought Leadership

In this compelling feature by Ad Age Studio 30, Infosys Aster partners with leading CMOs at Cannes Lions to explore how artificial intelligence is reshaping the marketing landscape. The article dives into how marketing leaders are leveraging AI not just for operational efficiency, but to elevate strategic thinking and creative execution. From campaign personalization to predictive analytics, AI is enabling CMOs to make faster, smarter decisions that drive measurable business outcomes. Yet, the discussion also emphasizes the irreplaceable role of human creativity, intuition, and ethical judgment in crafting meaningful brand experiences.

The piece highlights real-world examples and insights from industry veterans, showcasing how AI can be a powerful ally in navigating complexity, unlocking growth, and fostering innovation. Whether you are a marketing strategist, creative lead, or tech enthusiast, this article offers a thoughtful look at the evolving relationship between AI and marketing leadership—and why the future belongs to those who can balance data-driven precision with imaginative storytelling.

Read more

Thought Leadership

Ready for more engaging experiences, more efficiency, and unparalleled growth? So are we.

Excellent. Just need to capture a few more details.

Done. We'll find the right person to help you get the job done.

Step 1/2

First, tell us a little more about what you're looking for here today.

Please select any one box.
Step 2/2

Now tell us a little bit about yourself and we'll be able to match you with Infosys Aster capabilities in ways that best serve your needs.

Opt in for marketing communication Privacy Statement

The Infosys Aster team will be in touch with you shortly.