Thought Leadership
What Is in the Spotlight
"In the Spotlight" is a thought-leadership video series from Infosys Aster, exploring how AI is transforming marketing. The series covers topics such as brand strategy, governance and ROI, data-driven decision-making, ethical AI practices, customer experience innovation, and scaling growth through intelligent automation, offering a comprehensive view of AI's impact on modern marketing.
In the Spotlight
Brand Strategy as a Living System
What if brand strategy could learn and adapt in real time?
Thought Leadership
AI and the Modern CMO: Strategy, Creativity, and Revenue Impact
The Rise of Marketing AI with Human Guidance: Balancing Creativity and Intelligence
The AI Frontier: Shaping the Future of Customer Experience and Loyalty
AI in Marketing 2025: Leading the Transformation in Consumer Engagement
The AI Skills Marketers Cannot Do Without
Unlocking Creativity with AI: Transforming Brand Storytelling
Taking Data to Market with AI
Unveiling Next-gen Marketing: AI's Evolution in Marketing Suite
The Power of Closed-Loop Optimization
96% of marketers are using AI, only 52% report tangible biz value
AI's Impact on Marketing: A Gamechanger by 2030
AI, MarTech, and Data: A Powerful Trio to Revolutionize Your Marketing Strategy
AI: Transforming from Tool to Strategic Asset
Banks, It’s Time to Meet Evolving Customer Expectations with a Modern MarTech Stack
Infosys CMO Radar 2024
How to future-proof marketing
Falling in Love with Your First-Party Data
AI and the Future of Performance Marketing: Driving Efficiency and Innovation
Brand Breakthroughs: For timeless brands, consistency overrides creativity
Infosys Aster – The AI-amplified Marketing Suite
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