New Age Digital And Social World
There has been cultural shift in the way we live, learn, work and play. Organizations and individuals alike are looking for 'engagement' and social media seems to be best bet to accomplish this. In this article, Anjali Yadav discusses the paradigm shift in the way consumers are communicating and working via social channels, and companies are processing these information to better understand consumer behavior, social engagement and buying patterns.
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About the author
Anjali is a technology professional with 14 years of industry experience, primarily in the CRM domain (Siebel, Pivotal and SAP CRM). She is an Industry Principal at Infosys with over eight years of salesforce.com (SFDC) experience. She is a founding member of the Infosys SFDC practice and has donned multiple roles on SFDC implementations, including program manager, business analyst, functional lead, and solution subject matter expert. Anjali has undergone SFDC development, ADM, service cloud, and PMP certifications.