A global material handling solutions provider wanted to adopt a phygital approach to engage with consumers and dealers in North America. The company sought to demo products including forklifts, pallet jacks, and fleet management services at a virtual showroom for product launches as well as dealer engagement.

During the COVID-19 lockdown, the company provided customers and dealers with an immersive, virtual experience by leveraging the Infosys Meridian platform. A cloud-first workplace platform, it helps enterprises conduct virtual events and deliver intuitive experiences to engage with constituents. Meridian enabled the company to provide a virtual sales experience, including product display and launch, as well as organize dealer summits.

Key Challenges

  • Anemic sales due to absence of customer footfalls across the showroom network during the lockdown
  • Lack of touch-and-feel experience for new product launches and dealer events

Ready to experience?


The Solution

Virtual platform offers a near-real world and immersive experience of products

Infosys Meridian platform enabled the company to replace the shuttered brick-and-mortar showroom network with a phygital store. Meridian, a Live Enterprise workplace platform, helped the company simulate the showroom experience with a virtual demo of material handling products.

Significantly, Meridian enabled the company to host its annual North America dealer summit virtually, and launch new products.

The Infosys telemetry command center allowed a remote product showcase and operation of machine features. Infosys Wingspan, our mobile-first learning solution, delivered personalized communication and set up micro-engagements. Infosys Event Management platform organized the event by orchestrating and scheduling sessions and demos.

Virtual platform ensured 2x participation compared to a physical dealer meeting

  • The virtual assistant capability of the platform helps the company engage with associates through experiential events


Cost savings of $300K/ year in sites migration and $100K/ year for Nintex license.

Virtual conference

The company hosted its annual dealer summit on the Infosys Meridian platform

Training power users and creating artifacts aided a user base of ~70000 in getting enabled to new experiences and processes

Real-world simulation

Meridian created a real-world experience for participants with multiple sessions, breakout meetings, and product showcases

Training power users and creating artifacts aided a user base of ~70000 in getting enabled to new experiences and processes

Hyper-personalized experience

Telemetry solutions provided dealers with an immersive experience of product features