A global material handling solutions provider wanted to adopt a phygital approach to engage with consumers and dealers in North America. The company sought to demo products including forklifts, pallet jacks, and fleet management services at a virtual showroom for product launches as well as dealer engagement.
During the COVID-19 lockdown, the company provided customers and dealers with an immersive, virtual experience by leveraging the Infosys Meridian platform. A cloud-first workplace platform, it helps enterprises conduct virtual events and deliver intuitive experiences to engage with constituents. Meridian enabled the company to provide a virtual sales experience, including product display and launch, as well as organize dealer summits.
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Virtual platform offers a near-real world and immersive experience of products
Infosys Meridian platform enabled the company to replace the shuttered brick-and-mortar showroom network with a phygital store. Meridian, a Live Enterprise workplace platform, helped the company simulate the showroom experience with a virtual demo of material handling products.
Significantly, Meridian enabled the company to host its annual North America dealer summit virtually, and launch new products.
The Infosys telemetry command center allowed a remote product showcase and operation of machine features. Infosys Wingspan, our mobile-first learning solution, delivered personalized communication and set up micro-engagements. Infosys Event Management platform organized the event by orchestrating and scheduling sessions and demos.
The company hosted its annual dealer summit on the Infosys Meridian platform
Meridian created a real-world experience for participants with multiple sessions, breakout meetings, and product showcases
Telemetry solutions provided dealers with an immersive experience of product features