Can a life-sciences organization identify the ideal digital touch points for each patient and revolutionize the patient journey?
Digital transformation is slowly taking over every business in the world, and life-sciences industry is no exception. According to Forbes magazine, it’s estimated that by the end of 2018, 65% of interactions with health facilities will occur on mobile devices.
Our client, a large pharmaceutical company, desired to positively disrupt their own business model to offer a digitally-enabled patient experience throughout the care-continuum and improve clinical outcomes. But where do they start?
Infosys had an answer to this – we developed a digital service design process that logically maps out the patient journey, identifying the key touchpoints where the experience could be improved by digital technology.