SAP Automotive Customer Innovation Day 2026 – California

Event Overview

SAP Automotive Customer Innovation Day 2026 brings together leading automotive manufacturers, suppliers, digital innovators, and SAP experts for two days of strategic discussions, customer successes, hands on insights, and peer to peer learning.

Building on the strong momentum of previous years - including record attendance and rapid pipeline generation - the 2026 edition continues to deliver a highly curated, intimate, and impactful experience designed to help organizations accelerate transformation and stay competitive in a rapidly changing industry.

Hosted at the scenic Balboa Bay Resort in Newport Beach, this event offers an exceptional environment for executive conversations, focused breakouts, and meaningful business connections.

Key Takeaways

• Gain a deeper understanding of how leading automotive customers are using RISE with SAP to drive operational excellence and advance SAP Business Suite innovations.
• Walk away with practical guidance to accelerate your pipeline, advance digital transformation initiatives, and strengthen your grasp of how SAP’s automotive solutions enable modern business operating models.
• Connect with peers, partners, and industry experts through curated roundtables, breakout discussions, and customer led case studies designed to spark meaningful collaboration.

Registration

To nominate your clients for the event and in case of any other queries, please reach out to the SAP Marketing team by writing to MKTG_SAP@infosys.com