Infosys Wins 2021 ITSMA Marketing Excellence Gold Award for Driving Strategic Growth Program
Infosys has won the 2021 Marketing Excellence Gold Award from Information Technology Services Marketing Association (ITSMA). The award honors organisations whose marketing initiatives and campaigns have delivered superior performance in the four most critical aspects of marketing success: customer-focus, innovation, execution, and business impact. Infosys was awarded in the category of ‘Driving Strategic Growth’ for driving its three big bets for long-term growth - large deal wins, digital revenues, and localization - by using its Hyperscale Account Based Marketing (ABM) approach.
Infosys' Hyperscale ABM aims at driving truly outcome-oriented execution across five key change pillars - Strategy, Cognition, Amplification, Learning, and Engagement - housed in the ABM Centre of Excellence (CoE). The CoE drives fundamental shifts in marketing’s ability to influence bigger outcomes by moving from marketing initiatives to business ownership, from pursuing opportunities to creating new opportunities, from personalized ABM to mass-personalization, and from siloed delivery to full-lifecycle agility.
The hyperscale ABM approach has completely transformed what marketing can do within a B2B organization. The CoE and the many programs undertaken have delivered many firsts for marketing at Infosys and have been key to Infosys’ growth strategy within its strategic accounts.
The award program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a strategic, collaborative approach to marketing.