Case Study
Case Study: Infosys AI-Powered SEO Boosts Media Visibility
- Communication Services
- Modernization
- Media and Entertainment
An American media company partnered with Infosys to improve the search engine visibility of their published articles.
The company had a vast archive of articles that lacked metadata, making them invisible to search engines. They sought Infosys' AI-driven solution to overcome this challenge.
Key Challenges
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Infosys used GPT-3 to automatically generate consistent titles, summaries, and keywords for the articles, which were integrated with the company’s existing publishing system.
Use of GPT-3 for automatic generation of consistent titles, summaries, and keywords
Integration of new content with existing publishing system
Improved SEO implementation and optimized metadata generation
Search optimization: Greater ease of use in SEO implementation
Optimized metadata: High success rate in generating optimized metadata
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