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+Why OEMs are prioritizing SDV
- Accelerate time-to-market for new features
- Unlock new monetization opportunities such as subscriptions and feature packs.
- Build a common software platform across variants and model lines.
+What must shift in the engineering operating model
- Cloud-native development environments to reduce friction and improve collaboration
- Virtual ECUs and simulation-based validation to shift verification left.
- Automation-first delivery (CI/CD patterns) for predictable releases and OTA readiness.