Mercedes-Benz Direct Sales Transformation with Infosys

Mercedes-Benz, one of the world’s most successful automotive companies, embarked on a digital transformation journey in 2021 together with Infosys. Through its Retail of the Future (RoF) program, both companies collaborated to shift to a direct sales model, revolutionizing customer experience and delivering an unparalleled and luxurious sales journey.

In this video, Martin Milcke, Head of IT Competence Center Region Overseas, VP Mercedes-Benz Singapore and Siddhartha Das, AVP and Group Manager, Client Services, Infosys, discuss how the two companies worked together closely to build and implement a fully integrated omni-channel experience for Mercedes-Benz customers, both online and offline. Built on a futuristic technology stack with scalable and modularized microservices architecture, best-in-class products, and carefully curated Free and Open Source (FOSS) components hosted on the cloud, the RoF Blueprint has successfully been launched in 6 markets - India, Australia, New Zealand, Turkey, Malaysia, and South Africa. In parallel, the blueprint is currently being rolled out in several other overseas markets across the globe.

Watch the video: