Align sales, marketing and product strategies

Overview

Infosys Semiconductor practice offers omnichannel sales and marketing solutions for enterprises across the semiconductor value chain. Our solutions empower leading semiconductor manufacturers and suppliers as well as startups with an engineer-centric approach. It also enables global order management and accelerates sales and after-sales processes. At the same time, it supports flexible CPQ processes, pricing and targeted promotions.

Infosys sales and marketing solutions combine microservices architecture with flexible configuration and APIs to grow sales through direct and indirect channels as well as distributor networks. In addition, we develop online marketplaces for semiconductor products and embedded, software-defined systems. Our digital team augments marketplaces with catalogs of products and reference designs, search engines, and intuitive user interfaces. This enables OEMs, IDMs, electronic product designers, and specialty software developers to filter an endless aisle of product portfolios based on specific functionalities, features and attributes. Significantly, it accelerates path to purchase by empowering users to select the right component from filtered product information.

Infosys creates an integrated sales and marketing ecosystem for omnichannel commerce. Our approach helps enterprises grow wallet share by focusing on in-demand products such as AI and high-bandwidth memory chips and identifying emerging markets. Digital commerce enables semiconductor firms with limited product portfolios as well as enterprises with a diversified suite to generate volume and prevent lost sales. Notably, our tools empower sales operations teams with visibility into global orders and inventory, which facilitates cross-channel order consolidation, order rerouting, and inventory reallocation.

Infosys leverages AI-powered natural language processing (NLP) bots to enhance the digital marketing ecosystem. We develop conversational AI chatbots to simplify time-consuming tasks and boost the consumer experience. Notably, our pre-built templates with enterprise-grade features expedite integration of NLP into CRM systems.