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A multinational semiconductor chip manufacturing company
The manufacturer sought to boost sales and marketing by streamlining content publishing and improving usability as well as website performance. The semiconductor enterprise required a unified web interface to provide a consistent experience to global customers, resellers and other users.
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The Infosys team identified issues in the existing system: legacy on-premise infrastructure supported only static content, complex systems hampered process workflows, and multiple architectures and control tools diluted content management.
We implemented a state-of-the-art technology infrastructure for end-to-end marketing services, including budgeting, planning, communications, and content management. We built a scalable and modular platform for dynamic content delivery. It was integrated with diverse systems for better collaboration between internal stakeholders and external creative agencies.
Our experts migrated data from legacy systems to a cloud-hosted Adobe Experience Manager (AEM) content management solution. We leveraged standardized Simple Knowledge Organization System (SKOS) ontology and data model for site taxonomy and reuse of artifacts such as the portal template. We combined automation tools, agile methodology and advanced search tools to ensure a responsive digital marketing ecosystem.
Advanced online platform ensured consistent, personalized user experience across channels and devices
Best practices-based web tools implementation reduced call volume and contact center costs
Superior support for customer acquisition and retention strategies increased online sales
Reliable systems and high availability improved customer satisfaction score by 25%
Rapid infrastructure provisioning accelerated development timeline by ~40%