Challenge

With multiple data repositories and no cohesion between offline and online, a fashion retailer was unable to provide a targeted, personalized customer experience.

Solution

We created an enterprise data lake and brought in omnichannel reporting to consolidate data at different levels, and create a configurable cloud-based customer resolution process. This real-time, data sync network gave the client a single view of the customer, and the ability to quickly and dynamically create new analytical models and personalized campaigns.

Find out more about how we can optimize the e-commerce experience for your customers.

Outcomes

  • A single view of 135 million customers
  • Supporting 2 billion customer visits per year
  • Analytical incubation time reduced from 8-10 months to 2 months
  • Reusable metadata-drive framework for DataLabs reduced engineering effort by 50%