Oracle CRM Day 2011

Event Details | Event Overview | Session Details | Speaker Profile

Event Details

Date: April 20, 2011
Venue: Studio Cé, Almere, Netherlands

Event Overview

Infosys is a Gold sponsor and an Exhibitor at the fifth edition of Oracle CRM Day. The event focuses on trends like Social Media and Mobility that impact business strategy and customer relations. It features industry specific tracks and provides a platform to network with peers.

At the event:

  • Know how to develop a successful CRM strategy
  • Learn from success stories
  • Share insights with Infosys and Oracle professionals about future directions to enhance organizational performance

Session Details

Topic: Enhancing Your Customer's Experience - Getting the Technology Enablers Right
Date: April 20, 2011
Time: 14:00-14:40 CET
Speaker: Badrinath Srinivasan, Principal Consultant, Enterprise Solutions, Infosys Technologies

Session Description
Banks across the globe are experimenting with numerous strategies to attain excellence in customer experience. Technology enablers like Social CRM and Mobility are continuously evolving concepts that will play a critical role in this experience roadmap.

This session offers best practices in leveraging the right set of technology enablers that drive a culture of customer-centricity and CRM value across the organization. It is followed by a case study walkthrough of an organization that has implemented this approach using Oracle's CRM stack. The session will also provide insights to companies that currently have an active Oracle based CRM initiative as well as organizations that are looking for best-of-breed CRM capabilities.

Speaker Profile

Badri Srinivasan

Badri Srinivasan is focused on the financial services domain. For over a decade, he has been associated with CRM transformation initiatives - advising customer operations teams of G2000 companies in Banking, Insurance, Hi-tech, Manufacturing, and Logistics industries. He has managed a variety of initiatives to define CRM business architecture, technology strategy and plan, call center and sales process optimization, and operational improvements. Badri has several publications and blogs to his credit and has been invited to speak at numerous CRM forums.

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