The Power and Pitfalls of Social Media for Marketing and HR

Event Details | Event Overview | Speaker Profiles

Event Details

Date: February 13, 2012
Time: 11:00 EST
Speakers: Jessica Golden Cortes, Partner, Davis & Gilbert,
Vejay G. Lalla, Partner, Davis & Gilbert

Event Overview

Marketing and advertising have been transformed with the advent of Social Media. Organizations today face risks, business and legal in nature, as a result of employees’ personal online behavior and the business use of Social Media.

In 2009, the Federal Trade Commission (FTC) revised its guidelines regarding the use of testimonials and endorsements in advertising. The revised guidelines represent the most significant changes providing guidance on disclosure obligations for online marketing activities such as blogging, consumer generated media and word-of-mouth marketing.

This seminar discusses best practices to control associated risks and addresses legal implications social media poses for organizations:

  • FTC guidelines governing online reviews and endorsements, recent FTC actions with specific focus on agencies' and advertisers' use of online marketing and social media
  • Best practices associated with monitoring of activities of talent, spokespersons, affiliate marketers, bloggers, and other vendors by agencies and advertisers
  • Employer searches on social networking sites to aid the hiring process
  • Use of Social Media by current and former employees
  • Recent cases addressing employer monitoring of employee online activities
Speaker Profiles
Jessica Golden Cortes

Jessica Golden Cortes is an Associate with the Labor and Employment Practice Group of Davis & Gilbert. She performs a hybrid of counseling and litigation services in all aspects of employment law.

Vejay G. Lalla

Vejay G. Lalla is an Associate with the Advertising, Marketing and Promotions; Entertainment, Media and Publishing; Intellectual Property and Technology, Digital Media and Privacy Practice Groups of Davis & Gilbert. He represents and counsels a wide array of entertainment, media and technology companies, video game publishers, advertising and creative agencies, advertisers, as well as producers, production companies, writers, musicians, and other artists in connection with various new media, entertainment, production, publishing, licensing, advertising, promotions, marketing, copyright, and trademark matters.

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