Infosys delivered a novel dynamic pricing approach by predicting market price that gives maximum margin using cognition and hyper-automation. The dynamic pricing is powered by advanced ensemble-based machine learning approach with multiple models implemented across lanes considering relevant features. The power of Artificial Intelligence is leveraged to reduce the manual effort and time consumed to determine the market price. The solution is hosted in cloud environment and the entire pipeline is automated starting from extracting data from legacy system, data quality, transformation and loading, feature engineering, modeling, and integrating with the consuming systems.