Watch the transformation in action
Welcome to the Future of Banking
As banking becomes embedded in consumers’ lifestyles, CMOs must lead the shift from transactional services to intelligent, personalized engagement. This point of view explores how AI is redefining retail banking—and what it means for marketing leaders.
Lifestyle Banking:
Where
AI
Meets Everyday Life with Trust and Ease
A Real-Life Use Case
Meet Maya. Planning a trip to Japan, she receives proactive nudges from her banking app—budgeting tips, travel perks, currency conversion, and insurance—all tailored to her needs. Later, the same app helps her explore mortgage options and neighborhood insights for a new home. This is lifestyle banking in action: intuitive, anticipatory, and powered by AI.
Key Themes
The New Banking Consumer
Customers expect seamless recognition across channels, predictive engagement, and security that feels intuitive—not intrusive.
AI as the Bridge Between Legacy and Innovation
AI enables:
- Anticipatory Service
- Continuous Authentication
- Contextual Engagement
- Lifestyle Integration
The CMO’s Evolving Mandate
CMOs must shift from campaign execution to experience orchestration—crafting individualized journeys and real-time engagement.
Challenges in the Current Landscape
Strategic Blueprint: Six Levers of Unified Innovation
Product Innovation
Channel Innovation
Marketing Innovation
Content Supply Chain Integration
Unified Customer Intelligence
Consent & Compliance Automation
Ready to lead the lifestyle banking revolution?
Explore how Infosys Aster and other orchestration platforms can help you deliver proactive, trust-led engagement at scale.