Next steps to health insurance exchanges
As a result of healthcare reform and the expansion of the individual insurance market, private insurance exchanges are likely to proliferate. Health insurers looking to establish their own exchanges need to have clear strategies in place, which will help them across areas like innovative deployment, distinct consumer experience and efficient operations. By doing this, health insurers will succeed in setting themselves apart from both the private exchange marketplace and public exchanges.
In Health Management Technology magazine's latest article, our experts discuss key factors, strategic considerations and an effective approach to set up a differentiated health insurance exchange. They outline the importance of value-added features like communities, auctions, tax credits processing and innovative operating models, which will help health insurers adapt to the changing marketplace and drive growth, while achieving healthcare reform goals.
Published with permission of Healthcare Management Technology
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