Infosys helps Becton, Dickinson, and Company (BD) launch a new ecommerce platform on Hybris

In this video, Erik Molitor, VP of IT, Becton, Dickinson and Company (BD), talks about how Infosys partnered with BD to roll out a cross geography e-commerce solution on Hybris platform, in an accelerated time frame. Infosys has implemented many projects in the customer-facing and e-commerce space for BD, and has emerged as a strong collaborator.

Becton, Dickinson and Company is a $12 billion company that has over a century of expertise in manufacturing and selling medical devices, instrument systems, and reagents.

Erik Molitor mentions that one of the biggest projects handled during the collaboration was in the area of e-commerce, where they wanted to implement the Hybris platform. The objective was to eliminate the obsolete systems and replace them with a solution that was faster and could work across geographies.

The new solution was required to be capable of working across the US and Europe and enable integration with the existent SAP solution at the back-end. It came with a timeline of having to be launched within nine months. BD needed a seasoned partner with expertise on delivering projects within stringent timelines.

Erik further mentions that the biggest challenge faced by BD was to reduce the time taken by a customer to place an order. Their customers took eight minutes from the time they identified a product to placing an order for the same, while the solutions offered by BD’s competitors took only two minutes. Infosys helped BD design a better solution and transition to Hybris, and reduced the time taken by a customer to place an order, to under two minutes. BD’s sales from reagents that accounted to 6% of their worldwide sales, increased to 8-10%. Erik expects this growth trajectory to continue.

Speaking about the strong relationship with Infosys that BD enjoys, Erik says BD will consider Infosys especially for new projects in the e-commerce and customer-facing space.