Publisher Content monetization Solution

Overview

The Infosys Information Services and Publishing practice facilitates content monetization through flexible content bundling and atomization of content. Our approach enables preview of premium content and helps implement pay-per-view / customized payment methods.

Our ‘smart’ content solutions combine semantics and analytics to optimize free trial periods, determine threshold levels for metered content, and cross-link products at the point of discovery. An agile framework enables structuring of content (XML and HTML) early in the content delivery process, which boosts operational efficiency and minimizes costs. In addition, it helps repurpose content in multiple formats and ensures seamless access across products, domains and delivery platforms.

We integrate content-enabled workflows with billing and fulfillment systems to realize several benefits: gain a unified view of assets – from acquisition to post-production, accelerate order processing, streamline multi-channel campaigns, analyze trends, track digital and print ads, and monitor sales.