Case Study
Challenges
Health insurance is complicated business, often involving bundles of forms that users need to understand and fill out. Even in developed markets like the US, nearly 21 percent of the population speaks a foreign language at home. Because of predominantly English language insurance paperwork, insurers like our client, a large healthcare insurer in the US, struggle to get people to engage after the initial buy-in.
Solution
Via a consulting engagement, we crystallized the requirement through competitor analysis and market research, before building a scalable, mobile-friendly e-commerce site that improved customer experience and increased conversion rates.
Outcomes
Site revenue increase by 1500%
Year-on-year sales increase of 100% since 2015
Application availability increased from 90 to 99.8%
Site ranked World #1 for website experience in 2017
Find out more about how we can help you improve e-commerce experience for your customers.
