Date June 7-9, 2010

Venue The Roosevelt Hotel, New York, USA

Event Overview

Infosys is a Session Sponsor of the Consumer Goods Sales & Marketing Summit 2010. This annual Summit provides a single-thought leadership forum for Consumer Goods (CG) executives to network with peers, share ideas and experiences, and learn about important industry trends. Infosys' expert, Larry Danna, conducts a session on 'Influencing Consumer Behavior Across Channels and Touch Points'.


Session Details


Influencing Consumer Behavior Across Channels and Touch Points


June 8, 2010


17:05 EST


Larry Danna, Associate Vice President, Global CPG & Retail Practice, Infosys Technologies

Session Description

It is important to know consumer shopping patterns and design strategies which, in turn, Consumer Packaged Goods (CPG) manufacturers can implement to influence their buying behavior. Manufacturers must be able to predict the future for the next five years because consumers expect CPG manufacturers to anticipate changes in their behavior, and provide them value-added services to continue brand loyalty.

This session focuses on:
  • The action plans of CPG companies to connect with consumers across different channels
  • Their influence points such as Digital Marketing Programs, Mobile Devices and In-Store Interaction
  • CPG’s future launches to influence customers

Speaker Profile


Larry serves as the CPG Retail Client partner for Infosys' largest CPG and Retail global accounts. He has over 18 years of management/ consulting experience in Consumer Goods and Retail. Larry has been responsible for overall client and consulting practice management, new solution conceptualization and development, go-to-market strategy, and industry thought leadership.

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