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International CTIA WIRELESS 2010

Event Details | Event Overview | Seminar Overview | Flypp™ at CTIA | Speaker Profile

Event Details

Date: March 23-25, 2010

Venue: Las Vegas Convention Center,Las Vegas, Nevada, USA

Event Overview

The International CTIA WIRELESS 2010 represents a US$ 1 trillion global marketplace that brings together wireless and converged communications, wireless broadband, applications, mobile web and data. At the event, Infosys hosts a partner seminar and three panel discussions.

Seminar Overview

Title: Mobile Innovation Playground: Understanding and Serving Today’s Digital Consumer

Date: March 23, 2010

Time: 11:00 - 15:00 PST

Venue: Booth N 252, Las Vegas Convention Center

Infosys explores a compelling new monetization opportunity for mobile operators to build an open digital ecosystem. The seminar will feature a joint presentation and success story with the head of new product development of a leading Indian mobile operator.

Our panel discussions with top level executives from operators, practitioners and industry analysts address how operators can meet the needs of the emerging digital consumer by transforming from 'connectivity providers' to 'lifestyle enablers'.

Session details

Title: Democratizing Mobile Applications - The Role Of The Operator
Experiences from the fastest Growing Market in the World: INDIA

Date: March 23, 2010

Time: 16:00-16:30 PST

Speaker: Deepak Swamy, Associate Vice President, Communications, Media and Entertainment (CME) practice, Infosys Technologies

Panel Discussion # 1

Title: Embracing Mobile as a Channel to Increase Brand Awareness and Consumer Reach

Date: March 23, 2010

Time: 12:15 - 13:15 PST

The panel discusses-
  • Why should brands and consumer-focused companies consider mobile as a channel to reach out to consumers?
  • What opportunities does mobile present for brands to market and create awareness, and a differentiated experience?
  • What is the role of operators in the value chain to realize the true potential of mobile marketing?
  • How can operators make mobile marketing more effective by leveraging their network assets and in-depth knowledge of consumers?

Panel Discussion # 2

Title: Serving the Digital Consumer: Business Strategies for Mobile Operators

Date: March 23, 2010

Time: 13:30 - 14:30 PST

The panel discusses-
  • The next wave of innovation for mobile operators
  • How can mobile operators transform from connectivity providers to lifestyle enablers?
  • Are mobile application stores the next frontier for mobile operators or do they need to look beyond?
  • How can operators leverage their data bank of customers' needs, behavior and usage profile to deliver a rich, relevant, personalized, and immersive user experience?

Flypp™ at CTIA

The mobile application landscape offers a wide range of experiential applications for sophisticated users. Infosys will showcase Flypp™, a white labeled, ready-to-launch mobile application platform at Apps World, CTIA Wireless 2010.

Flypp™ enables monetization through ready-to-use experiential applications across devices. It meets the needs of users effectively with a repository of applications, an application storefront and third party partnerships for application programming.

Program Agenda

Panel Discussion: Advanced Discovery and Merchandising of Mobile Applications

Date: March 23, 2010

Time: 15:00 – 16:00 PST

Venue: Mobile {DEV}Sync Stage at Apps World, CTIA Wireless 2010

Panelist: Ed Scott, Senior Principal, Communications, Media and Entertainment, Infosys

Presentation: Expanding to Fast Growing and Emerging Potential Markets for Your Mobile Applications

Date: March 24, 2010

Time: 12:30 – 13:00 PST

Venue: Mobile {DEV}Sync Stage at Apps World, CTIA Wireless 2010

Presenters: Ed Scott and Rohit Sampige, Senior Principals, Communications, Media and Entertainment, Infosys

Speaker Profile

Deepak Swamy

Deepak Swamy heads strategy development at Infosys' global CME practice. He has more than 18 years of consulting and entrepreneurial experience. Most recently, as a partner with Infosys Consulting in London, he advised communications companies on business strategies in convergence and new service platforms. Prior to joining Infosys, Deepak co-founded Trendium, a company that develops service intelligence Operational Support System (OSS) software. He has also held senior management and strategy consulting positions.

Learn more about Infosys' wireless practice and Flypp™ , Infosys' ready-to-launch application platform for mobile operators

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