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RAMA CMO Summit

An NRF-owned industry group for retail CMOs / SVPs

Event Details | Event Overview | Session details | Speaker profiles

Event Details

Date: January 15, 2013
Time: 12:30 – 19:00 EST
Venue: W Times Square, New York

Event Overview

The CMO Summit, hosted by the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, is specifically designed for senior marketing leaders.

Connect with Infosys

Please join us at the W Times Square in New York City for an exciting session that brings together trends in big data, analytics, and digital consumerism – ‘Mapping the Consumer Genome for Personalization.’

Who should attend?
Chief marketing officers and senior vice presidents of marketing from retail enterprises

Session details

Topic: Mapping the Consumer Genome for Personalization
Date: January 15, 2013

Time: 14:40 – 15:20 EST

Venue: W Times Square, New York

Speakers: Sandeep Dadlani, Vice President and Head of Retail, CPG and Logistics, Americas, Infosys

Jeff Roster, Research Vice President, Industry Market Strategies, Gartner

Session description

Learn how mapping digital footprints from the burgeoning mass of social and other big data can empower you with critical insights into the consumer. With predictive analytics that provide a 360-degree view of the customer, you can establish context for knowing when, where, and how to influence a decision or make a compelling recommendation. Constructing this consumer DNA gives you the power to truly personalize consumer touchpoints.

Speaker profiles

Sandeep Dadlani, Vice President and Head of Retail, CPG and Logistics, Americas, Infosys

Sandeep Dadlani, Vice President and Head of Retail, CPG and Logistics, Americas, Infosys

Sandeep Dadlani is the executive sponsor for Infosys initiatives in digital / shopper marketing, mobile marketing, supply chain, and emerging markets offerings. He has often been quoted in publications like Forbes, Businessweek, Supermarket News, CGT, Stores, and other industry publications. He regularly speaks at industry forums like Consumer Goods Technology and at Infosys Investor / Analyst Meets.

Jeff Roster, Research Vice President, Industry Market Strategies, Gartner NA

Jeff Roster, Research Vice President, Industry Market Strategies, Gartner

In his role, Jeff Roster communicates global IT trends in the retail and wholesale industries, analyzes end-user requirements, and consults on strategies with IT vendor clients. He also conducts primary research interviews with vendors and end users, performs secondary research, and writes market research reports. He has led consulting projects and developed syndicated research focusing on the retail industry in the following areas: information technology initiatives, outsourcing services, enterprise applications, and Internet / Extranet solutions. He is frequently quoted in the retail industry press as well as in national media.

Related reading

View RAMA CIO Summit event agenda

View point: Keep your phone number. I'll take your genome instead

Know more about our Consumer Genome Project

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