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Adobe Summit 2015 – The Digital Marketing Conference

Event details | Event overview | Session Details

Event details

Date: March 9 –13, 2015
Time: 7:00 a.m. onwards
Location: Booth #502, Salt Palace Convention Center, 100 W Temple, Salt Lake City, Utah 84101, United States

Event overview

Adobe Summit 2015 is a premier global digital marketing event attended by professionals and key decision-makers. Adobe Summit brings together over 5000 marketing leaders and gives expert insights into the world of digital marketing.

Connect with Infosys

Infosys is a Platinum sponsor and exhibitor at this year’s Adobe Summit 2015. Connect with us at booth #502 to see how we have enabled innovative digital marketing solutions for global enterprises. At the event, we will also be showcasing cutting-edge solutions, frameworks, and success stories Infosys has managed to create for clients.

Session Details

Topic: Transforming Digital Marketing
Date: 12th March 2015
Time: 11:00 AM EST

Speakers:

  1. Orland Esval, Director of Digital Experience Technology, AT&T
  2. Ajit Sagar - Associate Vice President (AVP), Americas Lead, Digital Marketing, Infosys
  3. Shankar Krishnamurthy - Industry Principal & Practice Manager, Digital Marketing, Infosys
  4. Vivek Shaurya - Delivery Manager & Adobe Digital Service Portfolio Head, Infosys

Session Description:

Changing dynamics of the digital ecosystem driven by exponential growth of smart devices has resulted in a new set of information savvy, hyper connected & community driven customers leading to a compelling need for digital marketers to transform the way they engage with them. The Digital marketing environment today is complex with varying levels of marketing maturity across business lines, sub optimized processes leading to channel centric campaigns, lack of self-service & content reuse. The shorter technology lifecycles compounds the complexities.

In such an environment, transforming digital marketing by enabling superior customer experiences through contextualized and personalized content, driving real time campaigns leveraging deep customer insights through analytics, capturing mind space through engaging gamification models & social interaction schemes can significantly influence end customers’ needs/wants, bringing technology driven innovation at the core of the Digital marketing function.

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