Adobe Summit 2016 – The Digital Marketing Conference

Event details | Event overview | Session Details

Event details

Date: March 20 –24, 2016
Time: 7:00 am PDT onwards
Location: Venetian | Palazzo, Las Vegas, Nevada

Event overview

Adobe Summit is a premier global digital marketing event attended by professionals and key decision-makers. It brings together over 10,000 marketing leaders and gives expert insights into the world of digital marketing.

Connect with Infosys
Infosys is a Platinum sponsor and exhibitor at Adobe Summit 2016. Connect with us at booth 119 to see how we have enabled innovative digital marketing solutions for global enterprises. At the event, we will also be showcasing cutting-edge solutions, frameworks, and success stories Infosys has managed to create for clients.

Session Details

Topic: Balancing AMC (Adobe Marketing Cloud) investments with legacy enterprise capability for maximized RoI.
Date: March 23, 2016
Time: 9:00 am PDT

Client Speakers:

Philip Buckley, Director Marketing & e-Commerce Solutions, Information Services, The Hershey Company
Joseph Morris, Director, Digital Platforms, The Coca-Cola Company
Maria Keller, Global Director IT Marketing, Kellogg Company

Infosys Speakers:

Scott Sorokin, SVP - Global Head of Digital, Infosys
Phil Freegard, Partner – Infosys Consulting

Session description:

This session will cover key imperatives about maximizing return on digital marketing and AMC (Adobe Marketing Cloud) investment by striking a right balance between speed to market, new technology penetration and leveraging legacy enterprise platforms, systems & assets. Practitioners will learn about common pitfalls that enterprises should look for, while deciding on their digital marketing roadmap and investments. Session will also cover technology framework that should be adopted and key KPIs to look for while deciding on enterprise digital marketing initiatives and strategic investments.

Related Reading:

Know more about our digital marketing offerings and solutions

Learn more about our participation at the event

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