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Infosys is a Session sponsor at the Consumer Goods Sales and Marketing Summit 2016

Event details | Event overview | Why attend |Session details

Event details

Date: June 6 - 8, 2016
Location: The Roosevelt Hotel, New York, USA

Event overview

Infosys is a Session sponsor at the Consumer Goods Sales and Marketing Summit 2016. Centered on the cross-functional theme - ‘The 365 consumer: Mapping the path to purchase’, this event remains committed to providing a single thought leadership forum for consumer goods (CG) executives to network with peers, share ideas, experiences, and learn how they can stay ahead of consumers in a fiercely competitive industry. The Infosys theme for this year’s conference is 'Driving transformation through design thinking'. Our experts will engage and share ideas with sales, marketing, and IT thought leaders to explore strategies for making impactful consumer connections, provide abundant networking opportunities, and insightful presentations. These will be centered wholly on consumer-facing initiatives in digital marketing, big data, mobility, trade promotions, retail partnerships, consumer insights, sales force effectiveness, and much more.

Why attend

In today’s digital-savvy world, hyperactive connected customers have caused a sea change in the way consumer packaged goods (CPG) companies do business. With the influx of social media and mobility solutions that provide consumers with real-time information on their products, their demands have changed as well. While relevant personal marketing and promotions are desired, the usage of publicly available customer data for post purchase communication needs to be leveraged in the most creative and non-intrusive ways. Therefore, CG companies must rethink their marketing and IT strategies to discuss on how CPG companies can improve the customer brand experience and achieve profitable growth through a seamless marketing, sales, and IT team alignment. Senior-level management, decision makers, and experts in business and IT, looking to evolve their business prospects, will be attending this event. There is no better time than now, to unify your company’s strategic initiatives, and strengthen your competitive position.

Session details

Structured Networking: The 365 Consumer
Date: June 6, 2016
Time: 4:15 p.m. – 5:45 p.m.

Topics of discussion

  • Leveraging big data and analytics
  • Digital consumer engagement
  • Ecommerce / direct to consumer
  • Leveraging connected devices / Internet of Things (IoT)
  • Retailer collaboration: True partnerships

Session anchor: Naresh Ramamurti, Head of Sales, Retail, CPG, Manufacturing and Logistics, Infosys

Networking luncheon featuring topic tables
Date: June 7, 2016
Time: 11:45 a.m. – 12:55 p.m.
Topic: Driving transformation through Design Thinking
Session Anchor: Takshay Aggarwal, Senior Principal, Infosys Consulting – Retail, CPG, Logistics

Thought leadership session
Date: June 7, 2016
Time: 3:55 p.m. to 4:40 p.m.
Topic: Design Thinking as a means to drive the cultural change required to support consumer centricity
Speaker: Achim Welter, Senior Director of IT Strategy, The Hershey Company

Session Summary:
Consumer 365 is not only about analytics and insights to understand the consumer, but is about making the organization consumer centric. Consumer centricity thus needs to be part of every function and every employee in the organization. It is thus not only about technology capabilities and processes but also about culture and mindsets. The Hershey Company has leveraged Design Thinking as a key enabler of this change across a variety of initiatives spanning, ERP, Sales & Marketing, Digital and Insights. This session outlines how Design Thinking, as an approach, can be leveraged to drive this cultural transformation, while enabling key organizational processes and capabilities.

Related reading

Infosys CPG Practice

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