Ralph Lauren, Infosys and Microsoft Launch Ask Ralph, a Conversational AI-Powered Shopping Experience

Infosys has collaborated with Ralph Lauren and Microsoft to launch Ask Ralph, a conversational AI-powered shopping experience. Ask Ralph invites consumers to engage with and be inspired by Ralph Lauren’s unique and iconic take on style.

Ask Ralph equips Ralph Lauren with the latest in artificial intelligence technology, delivering consumers outfit recommendations and styling inspiration in the Ralph Lauren app, serving up multiple, shoppable visual laydowns of complete outfits, personalized to a user’s prompts, from available inventory across the Polo Ralph Lauren brand.

Ask Ralph introduces a dynamic conversational experience that redefines the shopping experience and elevates consumer engagement, by training the model in decades of lookbooks and archives.

Infosys supported Microsoft and Ralph Lauren on the design of the end-to-end architecture of the solution, building the user interface, conversational API integrations and data pipelines that bring Ask Ralph to life. Microsoft Azure OpenAI has provided the generative AI capabilities to understand natural language queries and deliver real-time recommendations, while its secure, scalable foundation will aim to enable expansion across new markets and more platforms.

In launching Ask Ralph, Infosys, Microsoft and Ralph Lauren have set a new benchmark for innovation in luxury retail. This AI-powered shopping experience seamlessly blends Ralph Lauren’s iconic, timeless brand with cutting-edge technology to deliver personalized, conversational shopping at scale. By combining deep fashion expertise with robust AI architecture and secure cloud infrastructure, Ask Ralph not only enhances consumer engagement but is also the latest milestone in Ralph Lauren’s history of innovation, and in creating immersive, cinematic retail experiences for consumers at every touchpoint.