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Lifetouch takes a big leap from B2B to B2B2C

Lifetouch National School Studios Inc., a leading portrait photography company in the United States and Canada, partnered with Infosys to understand its customers better. The company implemented the Sterling Commerce Multi-Channel Fulfillment Suite for a consolidated view of its customers on the sell side and an integrated view of order pipelines, inventory of images, and lab capacity on the fulfilment side.

Infosys revamped the order management system at Lifetouch by migrating from a business-to-business (B2B) model to a business-to-business-to-consumer (B2B2C) model. The new business model enabled Lifetouch to handle larger volumes and enhance customer satisfaction. Our solution enabled the company to expand the product / package assortment, enhance merchandizing hierarchy, and improve flexibility and consistency in packages, products, and pricing. In addition, it helped Lifetouch streamline and synchronize studio activities and order processing.

Related reading
Press release: Sterling Commerce and Infosys partner to deliver world-class solutions

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